WebsiteClosers® presents a reputable SaaS-based company operating in the Entertainment industry. This company has quickly become one of the top 3 go-to marketplaces for reselling entertainment tickets. They sell tickets for everything from the latest sporting events, biggest concert tours, to smaller independent theater shows and more. The company has competitively lower prices and low fees with a buyer protection policy.
This business uses their in-house built, highly proprietary software to dominate the secondary ticket resale industry in the United States. The company seamlessly integrates their 3 key revenue drivers: an affiliate-driven network of over 600 niche entertainment websites, a consumer-facing ticket marketplace known for great customer satisfaction, and a white-label software solution that allows users to launch independent ticket resale platforms.
Financial Strength
The business generated $12.5 million in sales, $1.73 million in SDE last year, and is anticipated to have $5.7 million in SDE – 2025. They have a revenue of over $9.6 million within 8 months in 2024, and this is anticipated to increase in 2025. They also boast an engaged customer base, with 260,000 email subscribers and 90,000 social media follows. Their affiliate network drives traffic using AI and SEO-driven content strategies, ensuring consistent performance across all channels. Customer satisfaction is a key strength of the business, with their platform enjoying an excellent reputation with over 12,900 reviews averaging 4.6/5 stars. Meanwhile, their website empowers other businesses by offering a turnkey ticket reseller solution, further expanding the company’s reach.
Operations & Scale
The company is well positioned for growth, with so many opportunities already researched and developed … and ready to be implemented. Expanding the affiliate base through their sales network could drive more sales, while localizing websites for international markets would help the business grab a larger audience from Europe and Asia. Increasing dependency on internal built tools and automation, including top AI tools, can further reduce operational costs and enable rapid scaling. Partnerships with major platforms like Spotify and Amazon could add valuable revenue streams, such as merchandise and album sales integrated with ticketing. The business operates efficiently with minimal overhead and staff involvement, thanks to their reliance on automation and a well-structured remote team. This efficiency provides new ownership with the flexibility to focus on strategic growth ideas, like expanding internationally or bringing in new affiliates.
Business Broker’s Takeaway
Our analysis of this business shows that the value propositions present are decisive for a first-time buyer looking to get into the ticket resellers business. We are excited about this business for three important reasons:
1. Integrated Ecosystem with In-House Built Tech Stack. The business uses a 3-in-1 ecosystem comprising their affiliate network, resellers platform, and white-label software. These 3 systems work together seamlessly, creating a significant edge. Their proprietary product offers automation and advanced SEO capabilities, making operations scalable. A buyer could expand this by licensing the SaaS software to external affiliates and businesses, converting competitors into partnerships, and generating recurring revenue.
2. Established Brand with Excellent Customer Engagement. With over 260,000 targeted email subscribers and 90,000 engaged social media followers, the company has built a strong connection with its audience. The brand’s equity is supported by exceptional customer satisfaction, evidenced by a 4.6/5-star average from more than 13,000 reviews on their consumer-facing platform. With this level of customer satisfaction, a buyer could decide to improve customer engagement by reactivating email campaigns and introducing personalized recommendations based on previous purchases, tapping into some overlooked data to retarget the audience.
3. Significant Growth Opportunities. This business operates within a high-demand industry and is perfectly positioned for international expansion. Localizing their affiliate network to target European or Asian markets would allow the company to capture new audiences and diversify revenue streams. In the hands of a new buyer, a mobile app could be great for this already soaring SaaS-based company to boost user experience and provide push notification capacity to keep customers engaged with upcoming events.
Conclusion
This company has established itself in the market in a profitable manner, and the growth momentum experienced in the last 12 months has been tremendous. This business is perfect for someone who understands the concept of affiliate marketing and, ideally, the ticket resellers world, although both can be learned reasonably quickly and ownership is prepared to train any buyer on these systems. Growth would ideally require someone with experience in B2B marketing.
This business offers an unparalleled combination of cutting-edge technology, brand strength, and scalability. For a buyer seeking a profitable and low-maintenance business like the resellers ticketing market, this business acquisition represents a unique opportunity to grow an already flourishing enterprise.
The business owner is primarily focused on development of the in-house technology, and thus, is more than willing to roll equity and/or remain with the business, post-closing. As the company has grown, he has had to wear many hats, including operations, human resources, marketing and other aspects of the business that he’d rather a new owner manage; his real passion is on the development side and can continue to be a huge asset to the business as it scales, if the new owner needs such an asset.
