Website Closers® presents a very rare opportunity to acquire an Email Service Provider (ESP) with a 12 year established platform, this email marketing software works with commercial real estate vendors and brokerages to distribute marketing collateral and other useful messaging. This industry leader operates in a low competition environment, delivering effective marketing initiatives to drive awareness and revenue. Operating with exceedingly high margins, this robust delivery system is capable of sending more than 2 million emails an hour. Working with a large contact database of highly affluent commercial real estate brokers and owners, this offering has established itself as a wide reaching brand known for integrity and results. This acquisition comes with more than a decade of success and incredible potential. With opportunities in wider service offerings, effective marketing for their own brand, and industry relationship development, this already impressive company stands to scale swiftly and effectively in the right hands. With a new, business-minded buyer at the helm, this company’s potential is limitless.
Focusing on its dynamic capabilities, most of the campaigns run by this company are nationwide. Leveraging their one-of-a-kind software platform, this company drives effective and lasting results. Additionally, this company currently centers its services on properties for sale, this leaves leasing, renting, and multifamily endeavors as fully untapped audiences. Expanding their services internationally and even into other branches of the real estate market is a strong opportunity for increased revenue and rapid scaling.
Given the structure, brand recognition, and length of time in business operations can be easily merged into another organization that can benefit from implementing their own complimentary products and services creating additional value. The beneficiary will gain the ability to control and deploy 2 million emails per hour; a scale not found anywhere else. The company has spent tens of thousands of hours in product development time over more than a decade. Today, the cost to develop software such as this would require more than $2 million. This company’s data is some of the most sought after and highly affluent commercial real estate information available in the marketplace.
Dedicating an average of 15 hours each week, the current ownership of this strategic company is responsible for reviewing all campaigns for quality and compliance and overseeing the two customer support representatives.
Working with an extensive contact database, this marketing specialist gains leads purely by word of mouth and industry awareness of running campaigns. Leveraging their own software, this company could swiftly and easily market themselves with targeted email campaigns. Other ways to enhance this company’s lead conversion lie in active messaging through channels such as social media, PPC, thought leadership, and SEO. Without any current efforts in the SEO space, this company regularly sees an average of 1,000-2,000 monthly visitors. With these small additions, this company would be on a promising path to awareness and growth.
With a 12 year history of steady growth and phenomenal results, this email marketing software service has established itself as a strong player in the real estate marketing space. Currently focusing on national real estate sales campaigns, this company stands to gain tremendous traction through the expansion of service areas and real estate types. This company may also see significant growth with the application of marketing tactics for their own services in addition to those they complete for their numerous clients. This is a highly promising acquisition with a fully developed foothold in a niche and ever-growing market that can be a perfect fit for any type of buyer.
