13 Year Content Writing Agency | 90% Repeat Client Base | 62% Gross Margins | 20,000 Monthly Website Visitors | Full Team in Place | Automated Platform

WebsiteClosers® presents a dynamic Content Writing Agency specializing in comprehensive content creation and strategy services. For over 13 years, they have provided clients with exceptional content strategy consultations and writing services, which incorporate the latest tools and techniques in content marketing and SEO for the best results.

The brand has made a name for themselves as a reputable provider of personalized, publish-ready content solutions tailored to meet their clients’ unique needs. Their heavily client-centric approach prioritizes clients’ goals and specific industry requirements, while also having the room to scale alongside companies and their changing content needs.

They have protected their reputation over the years through a proprietary trademark and brand name. This reputability has led Forbes, Entrepreneur Magazine, and other leading business publications to feature them, bolstering their brand image and contributing to their strong organic traffic.

Their commitment to top-notch customer service, thorough quality assurance, and continuous innovation has allowed them to serve startups and Fortune 500 companies alike across industries like healthcare, finance, and technology. The company enjoys a strong client retention rate of 97%, with an average client lifecycle of 29 months. They also boast 62% Gross Margins and an impressive 90% Repeat Client Rate.

Business Broker Takeaways

1. Organic Marketing Plan. The brand has built a strong digital presence without the need for any paid marketing strategy. Instead, they utilize regular blog updates, lead magnets, guest posts, and social media campaigns on LinkedIn, X/Twitter, Instagram, and Facebook to attract new clients.

They also send monthly newsletters to their 6,000 email subscribers and run campaigns to opt-in prospects, boosting their retention rates. These strategies attract an average of 20,000 visitors to their website every month.

2. Capable Remote Team. The agency operates with a skilled remote team that includes a content manager, 19 writers across three levels, four editors, and two content strategists. They also have 37,000 freelancer contracts in their database. The brand’s team is prepared to transition with the business, ensuring they maintain the high quality their consultation services are known for.

Additionally, the agency has a purpose-built learning management system (LMS) that streamlines training and onboarding. This world-class training system has been crafted specifically to meet their needs, adding additional value to this deal for a buyer.

3. Strong Industry Reputation. Their strong industry reputation was reinforced by Forbes and Entrepreneur featuring their writers, which enhanced their credibility and prestige. The company also has high domain authority, which improves their client acquisition rates.

Additionally, the agency has built exclusive relationships with top-of-the-line content creators and suppliers, which allows them to produce high-quality content at a competitive price.

Scale Opportunities

There are several promising scale opportunities available for this brand, starting with their lineup of services. A buyer could expand their current services to include SEO content strategies and specialized writing niches, which would strengthen their appeal among their target audience.

They could improve their content creation by utilizing AI tools, which would cut down on operational costs while improving their efficiency, scalability, and productivity. The company could also gain more value from their LMS by leveraging it for team development and client education.

Finally, they could enhance their reach by continuing to form strategic partnerships with marketing agencies, fractional CMOs, and tech firms. These collaborations would produce more client referrals and create new project opportunities, which would, in turn, draw attention to their new and old services.

Conclusion

With a proven track record, a strong reputation, and an emphasis on quality service, this veteran of the content marketing industry is in a great position for further growth. They target a wide range of clients, and with the right buyer, they could follow their clear growth trajectory to become even more profitable.