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14 Year High Growth eCommerce Retailer in the Hearth & Patio Equipment Space


Website Closers® presents a thriving eCommerce Business that operates in the high-end Hearth and Patio Furniture Sector. This opportunity has built up a vast, loyal customer base over the past decade, resulting in more than $13M in Sales over the past 12 months. This brand has soared over the last year as consumers across the globe began to put a greater emphasis on home and home improvement projects designed … all designed to enrich the time spent in the home. An established leader in the high-end outdoor living space, they have developed a reputation for unrivaled quality and customer service.

Capitalizing on their widely popular “How To” videos on YouTube, this company has earned a formidable social media following that has helped them experience a consistent 100% year over year growth rate, becoming the go to seller for outdoor living products, including outdoor fire pits, fire glass, outdoor kitchens, patio furniture, umbrellas, grills, fireplaces and fireplace accessories.

This is an outstanding opportunity to own a brand leader in the niche field of high-end hearth and patio furniture where 70% of the sales are drop ship (no cash flow constraints from inventory) and 30% are private label (an opportunity to further develop net margins). The business has been established for 14 years and has a treasure trove of data to support future private label development.

Carrying an Average Order Value of $527, the brand has expanded its SKU catalog to more than 2,500 products and continues to look for opportunities to expand their offerings further. This company has been particularly successful in marketing top sellers with repeat revenue such as outdoor and indoor fire glass, fire glass burners, and fire pit DIY components such as burner systems and rings.

The brand sells directly off its website and sales could rise exponentially by expanding onto Amazon, both domestically and internationally. The company has relied largely on organic growth and an aggressive expansion of their already active social media presence could also sharply increase their customer base. Currently popular on YouTube for their creative and informative videos, this brand has effectively established itself as a thought leader in the fireplace, hearth, and outdoor living niches. Extending this powerful reach, an incoming buyer could improve their outreach on platforms such as TikTok, Pinterest, Instagram, and Facebook to build up both awareness and consumer loyalty.

Earning high recurring customer rates and tremendous loyalty, this company has placed a strong focus on customer service, including providing customers with ‘how to’ content such as blogs, videos, and online tutorials to help each client envision just how spectacular their home patio could become.

Carrying a striking 2,500+ SKUs that are constantly growing and changing to fit market demands and upcoming trends, some of this company’s most popular items are their wide selection of premium fire glass engineered for use in designer fire pits and fireplaces. These products have developed a solid reputation and drawn rave reviews for their superb design, high quality, rare colors, industry leading warranties, and highly competitive direct to consumer pricing.

As noted previously, the company has hybrid shipping practices where roughly 30% to 35% of the company’s total revenue stems from in house stocked and shipped products, while 65%-70% of sales are completed through drop ship. Up to 90% of the company’s private label is fulfilled from their own facility, while drop shipping is handled by a partner company that specializes in supplying the products sold. With high current volumes, this company sends 60-120 order per day through their facility, with those orders processed in house.

With steady, year-round sales, seasonality is not an issue for this powerful lifestyle brand. With sales spiking in those months where people spend the most time outside and conversely around indoor fire season for the hearth products, May and June are top months for sales, along with the months of September through November. This company has built its remarkable success through online advertising and email marketing to an email list that has grown to a hefty 68,000+ over the past 14 years. Leveraging blog posts as part of their SEO program, and posting regularly on their Instagram and Facebook accounts, which both have a tremendous and engaged following.

As it is currently operated, business ownership is full-time with 18 employees and one remote full time sub-contractor. This staff is responsible for customer service, accounting, purchasing, and warehouse management, along with all aspects of eCommerce management and fulfillment, including designing and enhancing the website. To successfully manage this business, it would be helpful if the new owner had an intermediate understanding of how the gas and fire industry operates. Outside of that, the brand has internal training programs to onboard and assimilate the buyer quickly.

An opportunity like this is rare, and this brand’s skyrocketing sales and impressive product lines are solid proof of their exceedingly profitable business model. Home ownership and improvement is an evergreen industry that will endure for years to come. As lives continue to increasingly revolve around the home, this industry will only continue to flourish. A leader in a growing industry, this offering is a powerful and rapidly scaling opportunity for any capable buyer.

This eCommerce Retailer Represented by:

Website Closers

Tech, Internet & eCommerce Business Brokers

Listing ID:  WC2267

Asking Price
$ 12,000,000
Cash Flow
$ 2,663,528
Gross Income
$ 13,041,692
Year Established