The target is a 15-Year Established Arts & Crafts eCommerce Retailer situated nicely in the machine embroidery vertical. This business offers its products across several Direct to Consumer eCommerce websites with a line of over 430 SKUs – primarily blank embroidery items that clients in the space purchase to use as a canvas upon which to create their own masterpieces. Branded & trademarked with a select line of handkerchiefs, baby products, kitchen towels, and gift items, this Internet Retailer has differentiated itself against its competitors by offering a consistent product line that produces repeat business, supported by excellent customer service.
Thanks to a well-aged domain, sterling reputation in a highly social and referral-based space, this business boasts a nearly 50% repeat customer rate, which is essential to its success in this niche, hobbyist-central space.
This business boasts a $84.12 average ticket value, selling entirely DTC with zero Amazon presence to date, and almost entirely organic marketing as well. Expanding to Amazon and other eCommerce platforms like Wal-Mart and niche specific channels like Pinterest & Etsy is an easy next step to expand the business. With regard to market share ownership, this eCommerce business sells to the United States domestic market, exclusively, and with only the most basic first steps into Amazon, it could realize a global slice of the pie with only the most tacit effort on the part of ownership.
This highly social and referral-based business includes a list of 130,000 opted-in email subscribers, and has to date implemented only limited Google AdWords campaigns and minimal ad spend for SEO, PPC and social media – this organically-ranked performer is primed in many ways to outstrip its current station in the space with only minimal investment on the part of new ownership, whether it be diversification of sales channels, or simply turning the dial on paid marketing efforts comprehensively.
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