This target is a Portfolio of Brands in the Niche Gift and Home Décor Categories. The company is a Manufacturer and eCommerce Retailer of primarily Unique, Decorative Portable Fans, as well as Home & Novelty Candle Collections, owning 2 well-known brands in both the Fan & Candle categories. The company distributes nationwide and in Canada through multiple sales channels, including direct to consumer, chain stores and independent retailers.
The business has been in operation for 15 years and has created a strong brand awareness through the years. All products are designed in the company’s US Headquarters and produced overseas – China (Fans) and Vietnam/Thailand (Candles). On the Fans side, there are no competitors in the world that offer any designs even similar to this company. This is a highly unique offering that represents a huge opportunity for an Entrepreneur with Digital Marketing experience.
The Company owns a number of Registered Trademarks for its product lines and sells to over 8,000 retailers, catalogs and internet websites in the United States and Canada. Ownership has primarily focused efforts on Gift, Home, Furniture and Garden Retailers and on virtually every online marketplace available for products of these kind. Their products are on display at 8 permanent showrooms nationwide and supported by a sales network of over 100 sales reps. All Warehousing and Logistics are managed out of their U.S. Headquarters.
The Company’s unique designs have been featured in the Press consistently through the years because the products truly represent an alternative to mainstream in home décor for both candles and portable fans. The products are featured in big box retail, including Home Depot, Bed, Bath & Beyond, Ross, Walmart, Wayfair, Bellacor, Overstock, Back Yard City and so many more. This strong mix of sales channels gives the company’s revenue stream a solid foundation and low risk profile from a concentration perspective.
Additionally, there are defensible moats in place with the company’s in-house designs. From Fans shaped like birds and fish, to unique bronze floor fans, to cowboy boots, this company has just about any uniquely designed in-home fan imaginable. And most of the candle designs are highly unique as well with up to 200 different product offerings available.
On Amazon.com, the company sells both categories of product via both 3rd Party Seller Central as well as Vendor Central. However, Amazon is still a huge opportunity for these products. Ownership is transitioning into eCommerce, but has not acquired the proper skills necessary on the Amazon Platform or others to truly accelerate sales in any online marketplace. We believe that with the right team behind it, sales at Amazon could be pushed 2-3 times higher than current levels. Expertise is needed, and yet they are still doing quite well on the platform.
With an average order value exceeding $200 and a strong repeat customer rate, there is a tremendous opportunity to accelerate sales on other platforms where far more brand awareness will bring a bevy of new orders. The business includes a well-coordinated team and operational infrastructure already in place and proven over 15 years, making this a genuinely turn-key powerhouse with all the boxes checked, nothing lacking.
This business can be operated anywhere in the world by nearly any new owner. No knowledge of the fan or candle space is necessary to step in and take the helm thanks to a perfectly crafted platform and the current use of third parties to help with everything from Paid Media Management to design and product development. Ownership is offering a comprehensive transition plan to include new product launches already in the pipeline, and more. There is so much opportunity here – it is hard to list everything. Please inquire within to learn more.
