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2 eCommerce Brands | Pheromone Perfumes & Haircare | 36% YTD Sales Growth | 15 Employees | All DTC (No Amazon) | Strong Social Following | 7M Uniques/Year

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Website Closers® presents two flourishing DTC eCommerce Brands in the Luxury Pheromone Perfumes and Hair Care Categories. These brands have successfully carved a distinct niche within the U.S. market, appealing to a devoted customer base with unique, high-quality products and a strong digital presence.

The first brand features a proprietary pheromone perfume formula—exclusive to the brand and not available elsewhere—designed to enhance attraction and build confidence. These products primarily target mature women, who have proven that these products have broad market appeal and customer loyalty. With 45.8K Instagram followers and substantial exposure on Meta, TikTok, and Google, the brand drives impressive engagement and customer acquisition through highly targeted marketing.

The second brand focuses on a line of natural hair care products that meet the specific needs of African American women, addressing a growing demand for quality, clean ingredient products. Leveraging a flexible DTC model, both brands operate on a low working capital structure with inventory warehoused in the U.S., reducing overhead and ensuring efficient fulfillment.

Product Offering & Unique Selling Points

Both brands offer proprietary, high-quality products not found elsewhere, with the pheromone perfumes and natural hair care formulations developed exclusively for these lines. The brands’ combined product catalog includes an impressive array of products that have performed consistently well, with continued growth in 2024. Backed by a well-developed email database of 655,000 contacts and an impressive 7 million website visits in the past 365 days, further scale with just the brands’ own customers is low hanging fruit. With an average order value (AOV) of $30, these products generate steady revenue from a loyal customer base. Both brands also benefit from established supplier relationships that allow for favorable payment terms and reliable stock replenishment.

Operations & Infrastructure

Operating efficiently with a well-organized team of 15 employees and contractors handling essential functions such as customer support, creative content development, influencer outreach, and digital ad management, the business outsources fulfillment through a U.S.-based warehouse and leverages a streamlined tech stack on Shopify. Ownership currently spends just 10 hours per week overseeing a team of contractors and agencies who manage essential functions such as content creation, customer service, influencer outreach, and digital advertising. This well-established infrastructure allows for easy management and scalability, while a low cost of goods and flexible inventory financing make it highly sustainable. With Shopify as their main platform and a U.S.-based supplier warehouse for fulfillment, this business operates efficiently, creating room for quick scalability and ease of management for a buyer.

Growth Potential

These brands are primed for significant expansion. Opportunities include launching new product lines, exploring a men’s fragrance series, expanding scent offerings, and targeting Amazon as an additional sales channel. Building a subscription model, increasing influencer marketing efforts, and introducing micro-influencer partnerships also represent high-potential growth avenues. A move into Amazon or additional third-party marketplaces could drastically increase their reach.

Business Broker Takeaway

Our analysis of this business shows that the value propositions present are decisive for a buyer looking to get into the perfume and haircare space. We are excited about this business for three important reasons:

1. Exclusive, Proprietary Formulas and Established Brand Recognition. This business offers unique, proprietary formulas in both their perfume and hair care lines, giving them a competitive edge in the market. With a loyal customer base, 7 million visits in the last year, and an email database of 655,000 contacts, these brands are well-positioned to maintain and expand customer loyalty. A buyer could capitalize on these brands’ distinct value by further expanding the product line or targeting new demographics with tailored marketing strategies, such as influencer collaborations or a broader range of scent and hair care options. The buyer could consider adding complementary products within the perfume and hair care lines or explore a men’s range to attract a new customer segment.

2. Highly Scalable DTC Model with Streamlined Operations. Operating with low working capital and warehousing in the U.S., the business maintains an efficient fulfillment process with minimal overhead. The 4 main SKUs drive impressive performance, simplifying inventory management and allowing for easy scalability. A buyer could explore growth opportunities by introducing subscription services, launching additional SKUs, and expanding into wholesale or Amazon to reach new audiences.

3. Robust Social Media Presence and Organic Traffic. With 45.8K Instagram followers and strong customer engagement across social platforms, these brands are primed for sustained growth. Additionally, organic traffic from platforms like TikTok and Meta provides consistent customer acquisition at a low cost. A buyer could leverage this existing traffic with strategic paid ads, SEO enhancement, and increased influencer partnerships to drive even higher brand visibility. Building a more prominent brand presence through collaborations with high-profile influencers and micro-influencers could quickly elevate brand reputation and reach.

Conclusion

This business acquisition presents a rare chance to own two high-growth brands within the booming luxury perfume and natural haircare segments. With a low working capital model, robust supplier relationships, and strategic digital marketing, a new owner could seamlessly elevate both brands to new levels of profitability. For more details on this exciting opportunity, contact Website Closers today.

This eCommerce Business is Represented by:

WebsiteClosers

Technology, Internet & eCommerce Business Brokers

WC 3495

Asking Price
$ 6,000,000
Cash Flow
$ 1,918,741
Gross Income
$ 11,621,288
Year Established
2022
Employees
15

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