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20 Year Amazon FBA Automotive Parts & Accessories Brand – Focused on License Plates, Kits, Brackets & Other Auto Accessories – Over 160 SKUs

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Website Closers® presents an Amazon FBA eCommerce Brand that successfully markets a wide variety of products related to Vehicle License Plates and Automotive Accessories. If you’re the kind of buyer that craves simple, yet highly profitable companies – this brand is perfect for you. At 21% Net Margins and a simple operation via Amazon FBA, this turnkey business might be one of the easiest to understand and run that we’ve listed to date.

The brand offers everything from License Plate Frames & Kits to Plate Brackets to Anti-Theft Plate Screws and everything in between. Literally, anything an auto owner would need related to their license plate is carried by this company.

The company sells its products on and uses Amazon’s Fulfilled by Amazon (FBA) third-party logistics resource, which allows all products to be available for Prime 1- or 2-Day Shipping and no need for the costs or headaches associated with expensive warehouse space or warehouse employees. The company has enjoyed 58% YOY Sales Growth, and with the global car accessories market bringing in billions in revenue every year with a significant growth curve projected, there is a lot of room to run with this simple, yet powerful business.

This brand has the benefit of more than 20 years of experience in this niche vertical. Other strengths include having an experienced team in place, strong relationships with their suppliers, and a thriving sales channel on Amazon. Using PPC ads effectively on Amazon, the brand has attracted a strong and loyal customer base, including customers buying their products for their own cars or as gifts for others. The company has more than 10,000 Amazon product reviews, and plenty of 5 Star ratings from satisfied customers.

This is unique opportunity for a buyer to secure a profitable foothold in the booming field of automotive parts and accessories, by acquiring a successful eCommerce company that has built up a loyal customer base for their wide variety of license plate frames, which are providing them with stunning year over year growth.

License plates and related parts fit within the immensely strong auto accessories market. The global car accessories market was valued at $487 Billion in 2020, and projected to increase sharply to $753 billion by 2028, particularly with auto sales rebounding sharply in the U.S. With so many people buying new and used vehicles like never before, the automotive aftermarket is increasing in value, with projections that it will reach $373 Billion by 2024.

This brand has a strong track record of sales. With more than 166 SKUs in market, the brand continues to grow its presence on Amazon, attracting new customers and drawing glowing reviews for their products. There are several products in R&D now, which will be a huge benefit to a buyer since that is an opportunity to immediately scale the company even more in the near term.

This brand has two decades of experience. This company has been operating within the license plate frames industry for more than 20 years and has a lot of experience on all components of this niche space, including auto installation, decoration, and protection. That track record includes focusing on American car license plate series products. With that kind of experience, the brand knows what its customers are looking for.

Four years ago, the company made a significant expansion in profitability by launching on Amazon. That decision opened their products up to millions of customers that prefer to shop at Amazon, and at the same time the company benefitted from having strong and trusted relationships with top suppliers in this field. The results prove that it was a smart move as sales have grown considerably since launching on Amazon, with a perfect price point on the platform right around $19.

Customer base is diverse and increasingly loyal. Having more than 100 SKUs and accessories available has enabled the brand to continuously expand its customer base and reduce any potential for concentration risks. The company has attracted men between the ages of 20-45 who enjoy finding ways of decorating their cars. Sales remain healthy throughout the year, with a spike around the holidays. The company’s license plate frames have become a popular gift item, and a growing number of customers give these items to family and friends.

Amazon has proven to be the ideal platform for managing storage and logistics of all SKUs. Products are conveniently shipped through Fulfillment By Amazon, where they maintain a hefty FBA inventory of 20,000 sets – valued at around $150,000 on average.

To get a better understanding of how well their Amazon audience has responded to their SKUs, the brand has received more than 10,000 reviews on the site and has an Average Seller Rating of 4.4 Stars. Quite a few customers have called their products the best license plate frame they’ve ever owned.

The company is well-positioned to scale. With profits rising, the company is committed to several immediate growth opportunities that a buyer will be able to execute on quickly after the transaction concludes. That includes expanding the license plate frame selections, which could include launching premium high-end personalized customized license plate frames and real carbon fiber frames.  The company also wants to offer license plate installation kits for specific models. Additionally, there’s an endless number of sports teams, states, organizations, etc. that could be placed on the frames to attract an even wider audience.

The company also has exceptional scale opportunities available through digital marketing. Having relied on PPC ads on Amazon to develop their customer base to date, the brand could launch its first social media marketing campaign on popular sites such as Facebook, Instagram and TikTok, taking their many SKUs to exactly where people are looking today.

The company could launch its own Shopify website and begin selling Direct to Consumer, which would serve several benefits. It would enable the company to expand its sales channels, and at the same time the company could create an SEO program that could boost sales by use of keywords throughout the site and in product descriptions to enhance their search engine rankings. Adding a blog onto the website would expand the customer base even further.

Their website could also be used to collect email addresses and then create an effective email marketing campaign directed at those subscribers. Through use of a weekly newsletter, the company could focus on upsells as new products are being rolled out.

With healthy margins, the brand has established a reputation among their target audience and sales are expected to continue to grow for the foreseeable future. This business is a healthy engine that’s humming vibrantly right now. The company benefits from having an experienced team in place to manage operations and strong relations with their suppliers.

Moving this brand upmarket into more premium products will send profitability soaring. Contact Website Closers today to find out more about how this offering is a major growth opportunity waiting to happen.

This Amazon FBA Brand is represented by:

Tech, Internet & Amazon Business Brokers

Listing ID: WC2543

Asking Price
$ 1,700,000
Cash Flow
$ 369,860
Gross Income
$ 1,544,593
Year Established

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