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22 Year Established Fine Jewelry eCommerce Retailer – 2 In House Brands – Mixed Sales Channels


Website Closers® presents a Fine Jewelry eCommerce Retailer operating under multiple brands that has a focus on Sterling Silver, 14 Karat Gold, and Gemstone Jewelry Pieces. This business has been going strong since 1996 and is showing no signs of slowing down. How often do you have the ability to purchase an eCommerce Business that has been in business for 22 years? How about a business that has a nice mix of sales channels, including Amazon, branded websites and wholesale?

With an ownership in each of their handcrafted designs, this company creates stunning, unique product lines that are well accepted by the brands’ followers through the rave reviews received online. Carrying more than 4,000 breathtaking pieces, 20% of their designs earn a Top Selling status, which helps to reduce SKU concentration risks and builds a strong following of fully engaged customers.

The company operates on a 100% stock model with strong B2C and wholesale revenue streams across each of their 2 distinct and lucrative brands. While there are the normal sales spikes that you see with Fine Jewelry companies around the Holidays, including Christmas, Valentine’s Day, and Mother’s Day, this company carries high income levels year round to deliver consistent profitability and cash flow to ownership.

Since the company is now at a level of maturity, it has built strong vendor ties that would take a newcomer to the market years to establish. These relationships are a huge intangible that can be highly valuable, especially as a buyer begins the process of building scale models on the backs of these relationships.

Growing their audience reach as well as their own gemstone selection, this target leverages green practices that speak both to their audience and their bottom line. Maintaining quality, color and authenticity, each of their generated gemstones are “simulated”, meaning that they are not mined out of the ground, but are synthetically created to be optically identical to mined stones, yet made of alternative materials. Technically crafted and cut for optimum brilliance simulated stones are available in a range of colors, offering an eco-friendly way to attain a luxurious look and feel. Each piece is a work of wearable artwork that is produced effectively and with 95% less carbon footprint than classic gems. Another tremendous advantage of synthesized stones is their lack of flaws and internal fractures to deliver a much higher gem clarity with each stone. With their thoughtful and cost effective tactics, this company shines brighter than the competition to secure a timeless standing in this evergreen industry, and since the entire value chain is controlled by this 2 decade old business, margins remain very healthy. In addition to their natural gemstones, this company also offers jewelry with synthetic gemstones and pearls through thoroughly vetted and entirely ethical product pipelines to craft phenomenal jewelry that promotes mindful purchasing.

The company operates with a skilled team of 2 operations professionals and 1 graphic designer who doubles as a customer service representative and advertising manager. There is also another operations specialist currently being trained. This streamlined company processes orders, fulfills shipments, updates inventory files and product restocking daily to keep the business running on all cylinders. In charge of merchandising and overall company direction, the current ownership dedicates an average of 15 hours each week to optimize sales and business practices.

Leveraging a 1,500 square foot warehouse and Amazon FBA to fulfill all orders, this organization sends out an average of 100 daily products to create a total of 30% of all sales. Building on their current success, an incoming owner could effectively generate a higher brand awareness through improved marketing tactics. With a strong email database of 30,000+ contacts as well as monumental engagement opportunities, low hanging fruit is ready for the taking.

As a highly visual brand with mold breaking, sustainable and ethical practices, this business is also ready for the next step of marketing prowess via proper social media and SEO strategies. And with strong margins in place, adding more paid media presence on Pinterest, TikTok, Facebook, and Instagram could see a high level of success. Highlighting their unique quality, content marketing could also take this brand to a whole new level.

At the moment, these brands sell through Amazon, eBay, and Shopify to generate revenue. Building on these powerful platforms, the incoming owner could expand sales channels into Amazon International and Etsy to encourage niche recognition. Improved profit streams could be identified with the development of influencer marketing with celebrities, sustainability activists and more to bring attention to what makes this offering truly unique.

With diversified sales channels that include Amazon, eBay, Walmart, Overstock, and their own website to create an offering as flawless as their sustainable gemstones, the company is well positioned for expansion in the hands of the right buyer.

This eCommerce Retailer Represented by:

Technology, Internet & eCommerce Business Brokers

Listing ID:  WC2222

Asking Price
$ 13,500,000
Cash Flow
$ 2,546,815
Gross Income
$ 11,308,749
Year Established