Website Closers® presents a 22 Year veteran eCommerce brand that has become a powerful player in the Custom Art sector. Their collection of personalized and framed art paintings and monogrammed wall art has brought this company strong and stable sales and cash flow. With 99% of their products protected as proprietary and copyrighted, they operate within the very niche custom art category, facing minimal competition. They also have a custom developed configurator for their Website and their Walmart listings that allows customers to build their own artwork.
The art market itself is an enormously profitable one. Art can be divided between the primary market, or artworks sold for the first time, and the secondary market, which covers re-sales. The global art market was valued at $65.1 billion in 2021, recovering sharply from the impact of the coronavirus pandemic. Online sales of artwork are becoming a much larger segment of the total art market value.
While the art market remains mostly offline, the online art market is showing significantly momentum today. The pandemic forced auction houses and art dealers to improve their digital marketing, and the result was $11.16 billion in sales. These trends have enabled art dealers to post and sell their inventories online, but instead of relying on the local market, they can now reach collectors around the world.
This unique online business, with 100+ unique personalized prints (and more in development) covers a wide variety of subjects and styles and is used often as a gift item.
Strong reputation for high quality. Launched in 2000, this company has grown tremendously to become a direct-to-consumer art shop, with the majority of their sales being custom artwork for giftable occasions, everything from birthdays to anniversaries, graduations and Christmas. Their exclusive art prints are customized for each customer to include names and anniversaries, while everything is created in-house.
The company started initially in wholesale, working with print catalog companies to drop ship their products, then grew to partnerships with larger retailers such as Bass Pro, Walmart, and Kohls, among many others.
In the past 7 years, the company has focused more on DTC sales through their website, Amazon, and Etsy.
Their website allows customers to create and customize their top-selling name art by picking photos for each letter and background.
They are adding Walmart to their online sales channels, and they have become particularly appealing to the gift market. To date, they have received 15,000+ 5 Star reviews.
Their B2B sales continue to thrive. The company continues to create exclusive artwork for wholesalers, with some of the works exclusive to individual wholesalers, and others being offered to numerous retailers. They process the orders, create the products on demand, and ship to the customer within 2 business days.
They have a high Average Order Value of $87.50 for their DTC sales, and $29.20 for wholesale. Currently they have a large product line, with several thousand individual SKUs available on their website and 220+ parent level products on Amazon.
Their B2B sales spike during those giftable occasions, with their wholesale orders soaring on occasions such as Valentine’s Day, Mother’s Day, wedding season, etc. Their retail customers drive promotions and catalogs for their products during the holidays as well.
Today, 49.8% of their sales are on Amazon, 34.5% through the internet, and the remainder through wholesale.
Marketing drives sales as well. The company has relied on PPC and social media ads, but additional tools they employ include an SEO program, content creation, and email marketing. Their SEO program includes a blog on their website, and they benefit from a 190,000+ subscribers in their email database – and 95% of them have completed purchases from this company.
The company also tests new products and designs with their active customer base. They are active in creating social media posts for their art, and this is driving up their organic traffic, with 150,000+ monthly sessions during gifting seasons on both their website and Amazon.
Knowing how to reach both DTC and B2B customers, this company has multiple excellent scale opportunities, including by utilizing bulk product wholesale requests from their retail partners rather than just focusing on personalization, updating their website to improve the customer experience, and expanding SKUs to include complementary products. All three are already in progress.
The company has a large team that includes a full-time creative lead, customer manager, customer service manager, warehouse manager, production manager and shipping supervisor. They receive up to 75 customer inquiries daily, and are now shipping 100 to 1,200 orders, depending on the season. They keep 4-6 months’ worth of inventory at all times to keep up with demand.
This is a great opportunity to owner a highly specialized company with a unique place in the online art world. Contact Website Closers today to find out how artfully this company can boost your financial portfolio.
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