Website Closers® presents an eCommerce Business that is the lead domain in an exceptionally well-established portfolio of productive e-commerce websites serving a broadly diversified B2B group of industrial customers as well as B2C volume buyers.
This business has more than two decades of history in multiple evergreen sectors including the ever-expanding Assisted Living & Senior Products Vertical, including in-home medical-grade goods. It has benefited from selling from 100% organic-driven websites and 20+ years aged Exact Match Domains (EMD). This business is recession resilient and inspires customer loyalty boasting huge repeat customer rates. As much as 64% of Sales is from repeat sales.
The company’s SKU mix is highly diverse. The product array ranges from adult assisted living consumables to volume bedding, laundry and personal care supplies revolving around mobility and comfort goods, such as laundry bags, pillowcases, gowns, socks and more – these products are offered Direct To Customer with a hybrid 90/10 stock/drop ship and ship fulfillment platform, offering flexibility and maximized margins from product to product, based on the needs of both specific verticals and vendor supply chains.
Great diversity of customers is achieved through the company’s multiple websites across several low-key, high margin niches including a general supplies site, a commercial laundry bag site, an industrial pillowcase site and a drop ship site specializing in electric blankets.
The company is well diversified. While originally focused on the Assisted Living Facility market, the business has broadly expanded over the years to become a textile supply company operating in multiple niche markets within a spectrum of industries including laundromats, dry cleaners, prisons, jails, gyms, hospitals, clinics, crafters, summer camps, churches, schools, printers, migrant camps and homeless shelters. The market for mid-quality, volume laundry bags, pillowcases and other supplies is immense.
The sellers have also developed a private label line that centers currently on non-slip socks, a staple of not only assisted living facilities but also trampoline and similar parks, a growing and highly popular segment for the younger generation.
Business & Industry Overview. The world population of individuals 65 and older is growing at an unprecedented pace, driven by better healthcare, improved nutrition and a dramatic decrease in infectious disease exposure. Research reveals that the U.S. elder care market will see modest growth as government and industry endeavor to meet healthcare, housing and assistive technology challenges. Life expectancy at the global level rose from 47 years between 1950 and 1955 to 65 years between 2000 and 2005 and is expected to reach 75 years between 2045 and 2050. Individuals born between 1946 and 1964 (commonly referred to as “baby boomers”) are profoundly affecting the structure of societies as well as the services and products offered by governments and manufacturers.
The U.S. market for individuals over 65 years, which reached $381.6 billion in 2014 and nearly $417 billion in 2015, should total $512.7 billion in 2020, demonstrating a five-year compound annual growth rate (CAGR) of 4.2%. The healthcare products segment should demonstrate a five-year CAGR of4.6%. The housing market, the largest segment of the total market, should reach $310.3 billion by 2020, with a five-year CAGR of 3.9%. The assistive technologies market, the fastest-growing segment with a projected five-year CAGR of 5.1%, should total $8 billion by 2020.
The senior population represents a huge potential market for products and services primarily designed to enhance their lives and prolong their ability to remain independent. Assistive technology products assist people who would otherwise be unable to participate in many activities of daily living (ADLs). The technology encompasses a broad range of devices, from “low-tech” products such as canes and walkers that help with ADLs to more sophisticated devices such as wheelchairs and chair lifts.
“The U.S. market for assistive technologies for people over 65 is projected to grow from nearly $6.2 billion in 2015 to almost $8 billion in 2020, a five-year CAGR of 5.1%,” says BCC Research Peggy Lehr. “As a percentage of the total market, seniors are expected to constitute 36.8% of the total assistive technologies market in 2020.One of the strongest growths is in medical/personal monitoring aids (including home safety products), which follows the trend of retrofitting homes to ensure extended aging-in-place.”
The Online Textile, Medical & Assisted Living retail industry has boomed over the past five years, and this trend is projected to continue over the next five to 10 years. Demand for these supplies has grown because of greater public and private health spending, continued innovation and new product introductions. Growth of eCommerce and the shift from brick-and-mortar stores to online retailers have also helped industry revenue surge. Favorable demographics have boosted demand for industry services over the five-year period. As the population ages, consumers need more healthcare procedures, which require a growing number of new supplies and equipment, and with the growth of consumer confidence in online ordering, this is an industry with a great deal of growth left in the tank.
In the United States, this industry is mature and resilient: even amid the economic downturn of the recession, manufacturers of the industry’s wide array of products continued to thrive. Thanks in part to the wide variety of products that producers in this industry manufacture, the Linen & Textile Supply industry has long enjoyed relatively stable, if modest, revenue growth. The industry manufactures a broad range of consumables, with many of the industry’s largest companies (such as Johnson & Johnson) producing dozens of different industry-relevant instruments and supplies. This diversity of product lines insulates companies (and, in turn, the industry as a whole) from extreme volatility, as fluctuations in demand for any one specific product have only a limited impact on overall revenue.
This exceptionally mature and highly reputable seller has captured a very healthy slice of market share organically. It offers a vast amount of scale potential in many different directions – for instance – it has yet to touch Amazon.com as a direct seller. Additionally, it has not fully capitalized on social media marketing. Nor has it fully invested itself in a comprehensive email and direct sales marketing strategy.
Thanks to its extensive history of consistent growth and profitability, this business is a lower risk profile acquisition target with a quick ROI opportunity for buyers with nearly any background. Because the company is seasoned, highly stable and has great books and records, it is a great candidate to be purchased by a qualified buyer using the leverage of an SBA loan through one of our lending partners at Website Closers – these loans are amortized over an entire decade, allowing ROI in the near term, and usually only need 10% to be put down for the transaction (for Qualified Buyers).
This meticulously built, organically ranked platform is built to continue to yield both reliable growth and ripe scale opportunities for years to come, whether it is acquired strategically or as a standalone profit center.
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