WebsiteClosers® presents a 25-year-old full-service B2B Marketing Agency that focuses on U.S. and International marketing needs for its clients. This agency has built a reputation for delivering high-impact marketing strategies to businesses of all sizes, including Fortune 1000 companies and SMB companies alike.
The company offers full B2B marketing services like Inbound & Lead Generation, Outbound & Account-Based Marketing, Social Media Marketing, Local Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Automation & Lead Nurturing, Story brand and Messaging Brand Insights Selling, Graphics Design, and Content Services. With decades of experience, a strong client base, and a proven Fractional CMO + Team model, this agency is well-positioned for continued growth and profitability.
Business Broker’s Takeaway
Our analysis of this business revealed several key value propositions for a buyer looking for a profitable business in a fast-growing vertical. We are excited about this business for 3 important reasons:
1. Recurring Revenue and Long-Term Client Retention. This agency has a stable revenue model based on monthly retainers, with most income being recurring in nature. It has built strong, long-term relationships with clients, who typically stay for 2 – 12 years. The agency’s good reputation and consistent delivery of measurable ROI help to maintain stability.
2. Full-Service Offering and Market Scalability. The business targets mid-market and Fortune 1000 clients in a scalable market. Their model combines a Fractional CMO with a Management Team of 5 personnel to address the needs of companies that lack in-house marketing leadership. The business provides strategic guidance along with specialized execution, which gives their clients great value and sets them apart from the competition. With $2.2M in annual profit and a projected $4M in revenue by 2025, the business is primed for continued growth in the B2B marketing space.
3. Operational Efficiency and Growth Potential. A highly skilled team supports this business and operates with a streamlined, cost-efficient structure. The 90-day planning and execution cycle ensures high-quality service delivery, while the use of advanced tools like HubSpot, Salesforce, and Google Analytics enables data-driven decision-making. Despite achieving $2.2M in annual profit, the business has primarily grown through referrals and word-of-mouth, leaving significant business opportunities for a buyer to carry out proactive marketing strategies to accelerate growth.
The Company
This agency provides a full suite of B2B marketing services, including branding, digital marketing, content creation, strategic planning, and more. Known for their ability to deliver measurable results, the company serves a loyal client base, many of which are Fortune 1000 businesses. The agency has also earned 100+ awards in the last 25 years, named a top 20 agency in all of those categories, and received many marketing campaigns of the year awards from the Business Marketing Association, American Marketing Association, Stevie US and Worldwide Business Awards, and others. In 2024, they were named Best B2B Marketing Agency, cementing their status as an industry leader.
A key differentiator is the company’s Fractional CMO + Team model, offering clients access to expert marketing leadership and specialized services at a fraction of the cost of maintaining an in-house team. This approach, combined with a strategic complimentary marketing audit boasting an 83% close rate, has been instrumental in attracting and retaining clients, with partnerships lasting an average of 2 to 12 years.
Financial Strength
The company is projected to generate over $4 million in revenue in 2025, supported by a solid foundation of long-term client relationships and scalable service offerings. With an impressive net margin of 44.23% and an EBITDA margin of 42.96%, the agency generates $2.2 million in profit, reflecting their operational efficiency and profitability. Client retention rates are outstanding, thanks to the agency’s consistent delivery of ROI-driven marketing solutions. This stability ensures the company quickly replaces lost clients when necessary, maintaining steady revenue and cash flow.
Marketing
The agency’s growth has been fueled by their exceptional reputation, supported by word-of-mouth referrals and an impressive portfolio of successful campaigns. Despite minimal investment in outbound marketing, the company has consistently attracted high-value clients. For a new owner, the opportunity to implement a more aggressive marketing strategy is clear. Digital campaigns, SEO, LinkedIn outreach, and participation in industry events could significantly increase visibility and drive client acquisition.
Operational Structure
Operating with a streamlined and efficient structure, the agency is managed by a remote team of skilled marketing professionals alongside the owner. This lean setup minimizes overhead costs while ensuring high-quality service delivery. The seller is willing to stay behind for a short period to teach a buyer, if they do not have any fractional B2B marketing experience or worked in a CMO leadership role.
Growth Trajectory and Ideas
This agency is poised for immense growth, with ample opportunities to scale both revenue and operations. A buyer could capitalize on the company’s strong foundation and reputation by expanding service offerings to include emerging trends such as influencer marketing, advanced analytics, or AI-driven campaign optimization. There is also an opportunity to target untapped industries or geographic regions, leveraging the agency’s expertise to capture new markets.
Investing in digital marketing, like pay-per-click advertising, search engine optimization, and content marketing, can improve visibility and help attract more clients as well. One could also build strategic partnerships and attend industry conferences to establish authority and generate new business leads.
This opportunity is ideal for buyers seeking a flourishing agency with a robust track record, an established client base, and significant growth potential in B2B marketing.
