Website Closers® presents an eCommerce Company that has been in business for 25 years. They originally started out as a Medical Products retailer and have dramatically diversified their offerings over the years to focus on a broad array of Medical, Health & Wellness Products. And even after 25 long years in business, they still continue to grow year over year.
The business has grown into a multi-million-dollar retail and online enterprise that represents some of the finest product lines available.
A key selling point is the multiple Exclusivity Agreements they have in place with Suppliers for some of the most sought-after products they offer, which are continuously among their best sellers. Additionally, the company’s long tenure allows them to support a worldwide customer base of customers that tend to repeat at a high rate.
Product sourcing is a key focus. Management is constantly looking for quality products that have a manufacturer’s warranty. When the company sells a product, it is not just about that product’s name but their own. The business stays away from “flash in the pan” products, preferring those that have been around for many years and will continue to be needed. They do not sell overstock-type items for this reason.
A large majority of the manufacturers are in North America. Two of the most prominent exclusive distributors are in the U.K. and France. The company does not source items directly from China. Quality, recognizable name brands are what have built this company’s stellar reputation along with unsurpassed customer service.
The business sells on eBay, Amazon, Walmart, and its own website.
Products sell well year round, however, there is a holiday season in November and December that occasionally gets pulled forward into October as consumers realize they need to place their orders early to ensure delivery by Christmas. The business further receives a large influx of rush orders in December.
The company ships products all over the world daily from its 5000-square-foot warehouse. 50-100 packages are shipped daily to end customers and Amazon warehouses for fulfillment.
By utilizing a JIT inventory strategy, well under $100,000 of inventory can be kept in the warehouse at any given time, which is remarkable given the revenue. They have an excellent consignment deal with the French manufacturer with whom they have exclusivity. This manufacturer’s inventory is stored with the company and is only paid for when an item is sold.
The business runs a lean staff. The CEO oversees strategy and daily operations. Additionally, there is a Customer Service Representative, a Webmaster that handles all the online listings, an Invoicing employee, and a Shipper. The owner’s wife works only part-time, managing the company’s limited payroll.
The company does virtually no marketing, so digital marketing offers some excellent scale options. Harnessing the power of social media is an enormously lucrative opportunity. Focused campaigns on Facebook, Instagram, and TikTok could drive tremendous traffic to the website and boost revenue significantly. To grow sales and exposure, affiliate marketing and added focus to secondary sales channels can be implemented. This business’s niche lends itself extraordinarily well to influencer marketing on social media, particularly Instagram and TikTok. The business could also look to influencers and collaborations to build more awareness and loyalty. Subscription ordering is also an excellent model in this industry, providing high margins, little follow-up marketing, and consistent cash flow. Recurring subscription options can produce and maintain repeat orders, and new partnerships and additional SKUs could quickly add an entirely new customer base.
Email marketing presents a colossal proliferation opportunity. Building subscribers by collecting email addresses from website visitors is an easy undertaking, and the company can build a database quickly. A new owner could look to take advantage of that database regularly to offer specials and new products, create brand loyalty with a customer incentive program, and keep their name in the minds of consumers. Setting order minimums for free shipping can further increase the cart value of shoppers, and potentially including a wholesale option on the website would streamline operations. Of course, expanding the product line by continually adding popular new SKUs goes without saying.
There is immense opportunity for a new owner to scale the operation with mass retail. The brand hasn’t yet dipped its toes into the massive wholesale market in this vertical; however, a focused campaign could create an entirely new and significant revenue stream, increasing repeat business. Additionally, a buyer with an established sales or buying network can take this company to new levels via this channel.
Call Website Closers to find out how you can acquire this unique business. This business has the demand, customer base, and service values that consumers love and appreciate, while longevity and consistent profits are enticing to any prospective new owner. In addition, no specialized systems or skills are needed to operate the company besides general knowledge of business principles and a desire to deliver exceptional customer service. However, digital marketing, advertising, and SEO expertise would be a great advantage and could result in tremendous scalability.
Successful and historic businesses like this rarely come to market, and as a result, this is a desirable and iconic acquisition. New ownership can quickly enjoy tremendous success with this opportunity while growing it to new heights in the modern era of eCommerce.
