The target is an online provider of highly acclaimed keynote speakers. Sitting atop an out-of-this world Premium Exact Match Domain website that has a great deal of value on its own, this well-established full-service speaker’s bureau is 26 years old, holds an incredible industry standing and has full virtual capabilities. With a 65% repeat client base of approximately 5,750 corporate clients, this strategically built online company drives consistent revenue leveraging strong industry relationships to deliver incredible experiences, even throughout the Pandemic. Providing incredible speakers across such categories as Navy SEALs, Shark Tank Speakers, Health and Wellness, Economic Recovery, Resilience in Business, Generational Influencers, Sports Celebrities and Diversity and Inclusion, this dynamic company has a speaker database of approximately 5,750 exceptional individuals.
Working annually with a multitude of big-name brands and Multi-National Corporations, this company has a stellar reputation for high quality speaking engagements across the US and internationally at 50+ countries around the world. With a strong framework that delivers fantastic revenue, this strategically poised business is a solid investment opportunity.
There are immense opportunities throughout this space for expansion within client and speaker database building, more aggressive outreach, strong social media participation, and SEO optimization. While this company has a strong foothold within the industry as well as an exceedingly profitable exact match domain, their speaker database could be further developed through extending their brand awareness through platforms such as Facebook, LinkedIn, Twitter, and Instagram.
These platforms would be exceedingly impactful due to their common uses for business contacts and corporate function shareability. Additionally, the SEO efforts on the website, their main traffic driver, has not been updated since Googles newest protocols were released. This means that a skilled buyer would be well poised to drive rapid growth through digital marketing. This ever-growing opportunity has a retention rate of over 65% and carries an incredible scaling potential in new partnerships as well as further development of their virtual and 3D offerings. With a fully developed staff and virtual framework, this company can be effectively run from anywhere. There is currently one small main office that is used, and the remaining employees and operations are handled remotely.
Current ownership dedicates 30 to 40 hours weekly to this company where they oversee operations, dictate strategic improvements, and develop professional relationships. There is a full team of sales, marketing, content management, workflow management, admin, finance, and technology expert who keep this business growing every day. Below is a more in-depth explanation of current employees and contractors along with their overall responsibilities.
Employees:
• Sales – All Salespeople receive leads from the website to close or work on repeat business; Update Customer Database; No cold calling
• P/T Office Manager/Contracting; Manages day to day office admin including updating database & website with speaker information; Manages contracts & payments
• P/T Event Manager – Manages & coordinates all details of event regarding the speaker, after contracts are signed, including AV, travel & hotel. (Different requirements now that most events are Virtual.)
• Note: Several employees are currently furloughed due COVID19 but should be re-hired shortly as restrictions are lifted.
Contractors:
• Web Master – Manages major updates or changes to website
• Tech Maintenance – Monthly maintenance & security of server & office computers
• Marketing – Assist in management of SEO, Google AdWords & Social Media
• Bookkeeper – Quick Books updates, bill paying, reporting
• Accounting – taxes & reporting
• Legal – Not on retainer; general legal advice when needed
This Internet Company has flourished tremendously through its impactful management model, extensive Google Adwords Campaigns, and exact match domain organic traffic. Building on this extraordinarily profitable foundation, a business-minded new owner has considerable latitude for expansion and brand development. With an exceedingly advantageous company framework and an ever-growing number of captivating speakers, this company would be a fantastic investment for an entrepreneur currently looking to bolt on to their existing Speakers Platform, or for one looking to enter the vertical and scale with a renewed effort. With an incredible track record, prodigious market partnerships, a sweeping speaker and client database, and effective competitive advantage this company is an amazing opportunity for any prospective buyer.
