Website Closers® presents a 26-year-old Web Design & Digital Marketing Firm. The team offers a broad-based creative and web background, with extensive design and cutting-edge technical skills. The passion and expertise of the dedicated and talented staff have offered the company the opportunity to transform the wide-open nature of the web into a manageable medium for its select clients.
Prices vary significantly across a whole spectrum of engagement types. The agency regularly executes projects ranging from $1,000 to $100,000 and over. Clients hire the team for several reasons, which include but are not limited to:
The business regularly collaborates with other agencies and is open to providing services on a white-label basis to other companies and agencies. However, because of its consulting and client-facing strengths, partner agencies choose to disclose their role and have the business interface with the client under their name.
Top-selling services include SAAS-based website work, custom website development, service retainers, digital marketing, and non-SAAS hosting. Professional services, especially legal, are the agency’s strongest vertical. Historically, they have also done a fair amount of general corporate, non-profit, travel, tourism, hospitality, and action sports.
Most contracts involve a combination of one-time and ongoing services. An initial up-front investment for setup, design, build, and strategy is charged. Then ongoing services like hosting, management, service retainer, and digital marketing management bring in recurring revenue. Most clients are invoiced monthly or quarterly.
The agency’s success is evident with a meager churn rate of 1.5%. On average, clients stay with the business for 5 to 10 years, while 15 years is not uncommon. The oldest continuous account under management dates to 1999 and is still active. Notably, the business experiences very little seasonality, resulting in stable cash flow and year-round sales.
Going forward, the company has room to scale my expanding its service offerings. Adding significantly more capability and capacity for SEO, content development, content marketing, and social media management is low-hanging fruit. There is much-untapped value in these areas. The business has traditionally focused on the strategy, design, and development side of the company. During COVID, a few clients asked for help with other digital marketing efforts – particularly social media management – and the agency agreed to do so.
Feedback on performance has been very positive. The agency now has three standing retainers for digital marketing services and two others for whom it does hourly ad hoc work. They are on track to do more than $110,000 in digital marketing work in 2022 from these few clients. The company has not yet gone to market more broadly because it hasn’t yet built out that practice at scale. Still, there is an immense opportunity with 131 current clients under management.
Over 26 years, the group has proven resilient in nearly every economy. Its clients – largely professional B2B providers – are established, successful enterprises with sound financials and are typically excellent payers. The agency has never had to do much in the way of chasing money and has never hired a collection agency since its inception in 1996. Even during the 2008-2010 recession and the COVID low point, few clients left, and only a handful asked to renegotiate their fees.
The owner focuses primarily on CEO and CFO duties, recruiting and hiring, invoicing, business development, senior strategy and consulting, account and project management for certain clients and projects, art direction, and some design and content development.
Additional full-time employees work in the following capacities:
A strong stable of other regular high-quality freelancers is used regularly as needed, particularly for design, copywriting, specialized consulting, and video editing.
Lead generation is primarily driven by word-of-mouth, industry reputation, and websites the agency has created that others find and like. Clients and colleagues actively refer new businesses to the agency, and liaisons who have previously worked with them will re-engage whenever they change jobs and can bring them in. One current client has hired the agency for the 5th time since 1999.
Contact Website Closers today to learn more about this exciting acquisition and its immense potential in the right hands.
This Digital Marketing Firm is Represented by:
Tech, Internet & eCommerce Business Brokers