Website Closers® presents a prosperous eCommerce brand specializing in high demand strollers, car seats and toys. With an average order value of $450, this brand has seen gross revenues skyrocket as the company has drawn rave reviews for its appealing baby transport products.
The company now has 40 SKUs, and there are numerous scale opportunities available for the brand, which now operates on a Shopify platform and has enormous opportunities to grow by expanding onto other popular eCommerce sites such as Amazon. The brand now operates a drop ship model but could easily increase sales by stocking inventory or creating a hybrid model only stocking bestselling products.
The company also has strong growth opportunities from enhanced marketing, including the introduction of an SEO program and blog to drive organic traffic, and by launching additional products. With low working capital requirements, this is a company that’s easy to run and has demonstrated it can build a strong customer base and drive-up sales. It has plenty of room for a strong boost in profitability.
This company was launched in May 2016 to market products and accessories that babies need for growth and development. The company became an authorized distributor for top baby gear brands, with all products covered by manufacturers’ warranties. These relationships are now very difficult to obtain, making this company valuable not just for its ongoing cash flow, but also for the competitive moat inherent in the vendor relationships. Sales have remained strong as the company developed a solid reputation among a highly desirable demographic: men and women ages 21-46 with an average monthly income of $2,000+.
The brand benefited from a well-defined and highly effective digital marketing plan. Sixty-five percent of sales come from the Google Shopping network, while the remaining 35% is driven organically from the brand’s social media followers. That includes 20,000+ followers on Pinterest, 13,410+ followers on Facebook, and 6,890+ followers on Instagram — a stunning 40,000+ followers across its social media channels.
In addition to attracting a lot of 5 Star reviews for its products, the brand also has a large 15,000+ email database that can be leveraged for successful email marketing campaigns. The brand’s marketing campaigns have worked exceptionally well and the brand now draws in 50,000+ visitors each month.
The brand’s 40 individual SKUs were selected to appeal to parents with high-end tastes, with items that include a luxury baby stroller, Gold Baby Brand Luxury Stroller and 3 in 1 Baby Stroller.
The average order value of $450 has enabled this company to appeal to a global customer base, and there are no seasonal factors to this business as sales remain steady year-round.
This brand has multiple strong opportunities to scale. One option would be to stock inventory in the U.S. to reduce delivery times, which could increase sales by 60% as buyers would not face a wait on delivery.
The brand could also shift to other popular eCommerce sites. Amazon is one very strong option and could play a dramatic role in increasing sales in the future. Other sites such as Etsy would also be viable options.
There are additional marketing opportunities as well. The brand could launch an SEO program, including a blog on the website, to enhance organic traffic. Currently the website makes $6,000 in sales on average from its organic reach, and the increased use of SEO could sharply improve those numbers.
The brand could also begin offering phone support as a method of improved customer service and a proven method for further cementing customer loyalty.
The current owner now spends up to 25 hours per week running this business, with primary tasks that include checking the performance of paid ads, answering customer emails through Facebook, and placing orders with suppliers.
The owner currently manages 10 customer service contacts a day and operates this business without the help of employees or contractors.
No special skills are needed to operate this eCommerce business. The owner will be available to offer training for 30 days to help the new buyer learn how to manage the business as smoothly and efficiently as possible.
A stroller is one of the most important pieces of baby gear that any parent will ever buy, and parents are eager to find a model that ideally suits their lifestyle, whether it’s an all-terrain model suited to jogging or one for city residents who use public transportation.
The global baby care products market is now estimated at $67 billion and is projected to increase to $109 billion by 2026. This is one of the most stable markets worldwide and this brand has demonstrated a terrific ability to cultivate a strong customer base for their high-end SKUs. Based on such a solid foundation, the brand could increase profits dramatically in simple but highly effective ways.
