Website Closers® presents a Water Safety School that provides an opportunity for students to learn how to swim, no matter their age. The swim program is designed for all ages, ranging from infants to adults, and its revolutionary methods help reduce drowning rates significantly by teaching water survival skills.
The business designs its lessons to be fun for everyone. It focuses on catering to the needs of each age group, making learning how to swim an enjoyable experience. The franchise is the best and most effective program in teaching survival and swim instructions, with over 40 years of experience. It specializes in small groups, private classes, adult and child swim lessons, as well as the growing demand for special needs swim training.
Various classes are offered for children and adults of all ages and skill levels. Beginning at just three months, all swimming essentials are taught to students. This starts with how to float on their backs and eventually moves on to swimming each of the four strokes through progression.
Instructors are chosen with great care and consideration. Each instructor is experienced, passionate, and genuinely cares about the child with whom they are working. They love swimming and teaching and are driven to make learning to swim an enjoyable experience.
The typical customer is a family with an annual income of $70,000 or more that live within ten minutes of the pool locations. Most of the students are kids between the ages of 2 and 13.
Swim lessons are the top-selling service that accounts for the lion’s share of the revenue. Other services and products like merchandise, special events, and open swim make up about 5% of total sales.
The business’ busiest months are during spring and summer, with a peak in July. Business quiets down in December due to holidays and the winter beginning, which can be negated with special offers and effective marketing.
In general, swimming and water safety instruction is a popular and growing industry, especially for young children. According to the USA Swimming Foundation, drowning is the leading cause of accidental death for children aged 1 to 4, and formal swim lessons can reduce the risk of drowning by 88%. This, along with the increasing recognition of the numerous physical and mental health benefits of swimming, has contributed to the industry’s growth.
It is also worth noting that the franchise model, in which a business is owned and operated by a franchisee but follows a proven business model and brand guidelines, can be a successful and popular way to start a business in the swim instruction industry. This is because the franchisee can benefit from the established brand recognition and proven business model while still having the independence of running their own business.
Acquiring a thriving business with loyal paying customers provides an economical and efficient alternative to constructing a new location from the ground up with zero revenue.
Currently, the business growth is almost entirely driven by word-of-mouth referrals, with minimal advertising and marketing. 80% of customers are from word of mouth. The company spends around $1,000 on monthly Google and Facebook ads, and the franchise is well-established online with glowing reviews.
Almost all new customers are referrals from existing customers who are pleased with the lessons provided to them and their families and recommend the business to their friends and family. The current owner has yet to plan to expand marketing efforts beyond the mostly auto-pilot word-of-mouth system built on its goodwill and reputation. That leaves a vast growth opportunity for a new owner to develop a strategic marketing plan that employs online and offline campaigns to grow the business and attract more clients and potential employees.
The owner primarily focuses on oversight of revenue or billing, payroll review, manager oversight, and expense monitoring.
Each location runs with a Site Supervisor and Aquatics Manager. Additional employees include those in human resources, part-time pool deck support staff, and swim instructors.
With a highly organized, franchise approach to systems, a new owner will not only be running a profitable and successful business, but they’ll also be making a positive impact by teaching an essential life skill and helping to combat drowning.
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