Website Closers® presents a growing Marketing Agency that has been in business for just under a decade. This full-service branding, rebranding, design & marketing agency is core focused in the Hospitality Sector. Currently, they only provide services to the Hospitality Sector, but scaling to adjacent verticals would be quite easy, even with the current clientele.
Their portfolio of clientele is impressive. By way of example, some of their recent projects include the design and development of a full suite of marketing collateral for a coffee and cocktail business, rebranding for a Hawaiian Poke concept, establishing a photography style for a Tequila brand, and much more.
Since their launch in 2014, the brand has assisted hundreds of clients in turning concepts into designs and executing those designs into operations. Literally making dreams a reality. Their extensive portfolio of work has given them a vibrant reputation that, in turn, provides them with a reliable source of organic search and inbound marketing traffic.
The brand offers an array of services for their clients to choose from, with each being tailored to suit the individual needs and demands of every individual client, whether they’re an entrepreneur taking their concept to market for the first time, or a seasoned and established business that’s looking for a fresh coat of paint and set of strategies to help them thrive. Their most popular service is Branding, which is typically the gateway for new clients that leads to them entering full contracts, or at the very least making use of additional services. Branding projects include the essentials for an appealing and marketable business, such as logo creation, naming exercises, and font and color application, and serve as a roadmap for any collateral, in-store design, web or digital interface and more for a healthy restaurant or other hospitality brand.
The firm also provides services in the design, marketing, and development categories. While branding has the highest average cost, with each project falling between $25,000 and $40,000, each service is easily valued within the thousands.
Regardless of which service or type of project a client opts for, the firm works diligently to study their business, create a strategy, and work with them to accomplish it. The company has put together a network of highly capable contractors and freelancers to achieve these goals, which consist of, but are not limited to, graphic designers, illustrators, photographers, videographers, and front-end and back-end developers. The firm also has an extensive resource channel allowing them to serve as the go-between for clients and an array of professional public relations firms, interior designers, architects, contractors, and design-build firms.
This brand offers its own SaaS nutritional platform, an incredibly useful resource for clients given their industry. This platform was created after the FDA in 2018 mandated any multi-unit with 20+ stores to publicly display calories and other nutritional content and serves as a convenient source of information for clients who need help tracking that information. The firm has deployed the software with several concepts and has an opportunity to sync this tool for a wide range of customers throughout the United States, or even abroad.
As the company’s portfolio speaks for itself, they require little in the ways of paid marketing. Their excellent flow of organic traffic has been paired with skillful SEO optimization, with each page of their website having been properly aligned with the best search engine practices such as meta-tags. Their site is also correctly indexed on Google, which means that a potential client doesn’t need to be aware of the brand’s reputation to find them. The firm has optimal search strategies for some of the most popular terms in their industry, like ‘best restaurant marketing agency’ or ‘top branding for restaurants’ and has likely been responsible for a considerable part of their massive rate of organic traffic.
This acquisition has the reputation and extensive portfolio they need to attract especially lucrative clients and are in the position of simply needing a growth-minded buyer to take them to that level. They could keep operations on a streamlined “lean model” and continue to work on new business opportunities such as bringing concepts to market, while also working to apply their core services to new well-funded verticals that would complement their brand. One especially promising vertical would be businesses that sell alcohol, as this industry is flush with potential clients and potential profits.
They could also offer retained services not typically held in-house, such as a program dedicated to design, marketing strategy and photography/production on a fixed retainer basis. Properly rolling out their SaaS nutritional platform would also be immensely profitable, as it already has all the backend technologies and simply needs brand adjustment to incorporate data, imagery and brand colors and fonts into the working frontend.
Their marketing campaign focused on organic traffic could be bolstered by giving enhanced attention to social media, as at the moment, they are not particularly active on their accounts. A more active strategy on Facebook, Instagram, and LinkedIn would generate more awareness of their brand, and allow them to share certain client testimonials and success stories to encourage prospective clients to check them out. The new owner could also start a blog up on the official website to improve their SEO.
If you’re looking for a savvy and seasoned company that serves clients in an immensely profitable industry, look no further. The hospitality market is a massive one worldwide, and this firm has the track record needed to make them the top choice for new and veteran entrepreneurs alike and receives new inquiries for work on a regular basis. Their expansive network of workers and connections means that they can provide clients with exactly what they need to succeed, and the buyer with the right business knowledge can send the firm to outright dizzying heights.
