The target is a 9-year, well-established and fully branded, eCommerce business focused squarely in the undershirt apparel segment. The company currently sells from its highly polished eCommerce website only, catering to 3 countries with huge growth potential immediately available with expansion to diversified sales channels such as Amazon, Walmart, Jet and more. The main product focus is sweat proof under shirts for both men and women, and sweat proof boxer shorts for men. The key products focus on concealing the embarrassing issue of excessive sweating and hyperhidrosis, and as such, represent an evergreen market with a loyal customer base and repeat purchasing.
This business manufactures, stocks, and ships all of its own inventory to fulfillment centers for highly agile fulfillment to all of its target markets, with margins maximized and overhead minimized. Perfect for the fast-paced entrepreneur, the owner of this company is only required to invest a bare minimum of weekly labor time to ensure the continued operation of this streamlined, highly automated business. There is no substantive seasonality to this business, making it consistently profitable year-round while only needing to order inventory every 10 weeks.
This company take numerous avenues for immediate and low-overhead scale for growth – currently maintaining no social media or email marketing, this company will grow tremendously by reaching out to a broader market of people through its 5,000+ email subscriber database, blogs, and social media channels.
