Website Closers® presents an eCommerce business that has 8 years of experience within the Automotive Performance Parts and Accessories market. Through their relationships with dozens of trusted distributors and manufacturers, along with their own in-house brand of proprietary products, they’re currently offering 50,000 SKUs by over 250 automotive accessory brands – making them a go-to seller of all things Offroad. They sell a variety of components for Trucks, SUVs, UTVs, and Jeeps, which are geared specifically towards vehicle appearance, performance and overlanding. These components include wheels, truck bed canopies, suspension upgrades, off-road lighting, and rooftop tents, making them ideal additions for truck enthusiasts and overlanders alike. They see a consistent YOY growth rate and have begun exploring new retail and wholesale channels to further bolster their sales and presence within the market.
While many of their SKUs are sourced from their suppliers, they also provide their own brand of proprietary products as well. These products, consisting of branded manufactured parts, have helped diversify their sales channels and provide components that are both premium, and exclusive to their brand, encouraging customers to turn to them for their purchases. This strategy has been successful, as not only do they have an Average Order Value of $1,081, but they also have a Repeat Customer Rate of 18%. Their customer demographic primarily consists of men between the ages of 25 and 44, which the company appeals to with first-rate customer service, and a reputation among the Truck, SUV and Offroad community that they’ve steadily built over time.
The company generally sees an increase in sales around November and December, along with the late spring through summer months. The former is thanks to the holiday season, which causes customers to buy presents for their loved ones, or even themselves, while the latter is due to the warmer seasons making for better off-roading and camping experiences. However, while there is an uptick around these times, their sales remain largely consistent throughout the year.
They utilize a hybrid inventory model, with in-house stock making up for roughly 25% of their sales. They receive an average of 32 orders per day and ship out about 20 packages. The company can handle shipments with little trouble thanks to their custom-made fulfillment platform, which will transition with the business upon purchase.
Along with their well-structured fulfillment operations, the company also uses a diverse range of advertising methods to market their brand. These include ongoing SEO campaigns, targeted PPC ads, social media marketing, and attendance at trade shows. Additionally, the popularity and prominence that they hold within the market means that some of their traffic stems from word-of-mouth referrals as well.
Social media has also served as a useful marketing tool for the company. They have accounts on Facebook, Instagram, and YouTube, which has let them effectively engage with their audience and cement their standing within their community. They have over 2 thousand subscribers and 456,000 views on YouTube, over 27,800 followers on Facebook, and over 48,200 followers on Instagram. Their strategy centers around posting original and engaging content 2 to 4 times per day, and regularly partnering with influencers, industry partners, and manufacturers for collaboration.
The company’s marketing campaigns have been an incredibly important tool in growing the business. They have over 40,000 contacts in their email database, and an average of over 188,000 visitors to their website every month.
A buyer could scale the business in many different directions, including by cross-selling related products to the company’s existing customer base. One prospective opportunity for this would be to further expand into the overland and camping segments, which tie in nicely with the other products that the company has to offer. They could also expand upon their ATV/UTV and side-by-side product offering, which has a favorable competitive landscape, and can be easily integrated into their offerings without the need for modifications or adjustments to their branding.
Expanding upon their wholesale channels would be another promising way to grow their profits, and to diversify sales channels. They could also build on the eCommerce side of their business by expanding onto other online retailers, such as Amazon, Walmart, and eBay.
There are many other ways in which a buyer could build upon this extraordinary acquisition, including negotiations with suppliers to improve their margins, and implementing a video marketing strategy on YouTube to continue cultivating their organic growth.
This company has already built up a fantastic reputation within its industry, and a sturdy foundation that will allow them to rise beyond even its current size. What they need now is a buyer who knows how to manage a vast catalog of SKUs, and how to seize the many opportunities laid out before them.
If you’d like to hear more about this business, then contact Website Closers today to learn more.
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