Website Closers® presents an eCommerce and Amazon FBA Company operating in a highly niche industry. They are a 12-year-old brand offering proprietary Diamond Polishing Compounds to jewelry makers, lapidary artists, metalworkers, and any other individuals and businesses involved in precision polishing and grinding.
They position themselves as a one-stop shop where customers can find everything they need for lapping and polishing diamonds, gems and more. Outside of their polishing compounds, they offer powders, cloths, bobs, and sharpening strops, ensuring customers can complete their projects with ease and confidence after buying from the brand. Their comprehensive offerings and the convenience they offer have made them a preferred choice in the industry.
Their products are available through a diverse lineup of channels that include Amazon, eBay, Shopify, Walmart, and their own website. 90% of their sales are generated through Amazon, and most sales are fulfilled through Amazon FBA, with the company stocking 100% of their inventory. They see no significant seasonality, and their use of Amazon FBA has driven consistent sales growth and customer trust through fast and reliable delivery.
The brand sees customers in the US and around the world, giving them a broader reach and bolstering their profits further. They market their products through PPC ads and occasional social media campaigns on Instagram, Facebook, and LinkedIn.
Business Broker Takeaways
1. High Quality & Adaptability. The brand maintains a strong focus on setting themselves apart in the market through strategies such as exclusive features, sustainable practices, and by offering their 325 SKUs at a competitive $18.29 AOV.
Additionally, the company sources premium-quality ingredients from trusted suppliers, which they then use to create their proprietary diamond polishing compounds in-house. Their years of innovation and in-house expertise allows the quality and performance of their compounds to remain consistent, keeping customers satisfied.
2. Excellent Reputation. The brand has become an Amazon Bestseller with organic 4.5-star ratings for all their products, have won the trust of customers worldwide, and have sold over 50,000 polishing compounds since their launch.
3. Low Workload. The brand is easy to run, with the owner spending only around 10 hours weekly on operations. These hours are primarily focused on manufacturing diamond polishing compounds and overseeing operations. Current ownership is open to continuing manufacturing the compounds for the new owner themselves or providing the buyer with suppliers who will produce it as white-label products for their brand.
Outside of the owner, the company employs one employee and seasoned contractors, who would be interested in continuing under the new ownership.
Scale Opportunities
While this company has polished their operations in their market, there are still many ways a buyer could scale. They could, for instance, expand their product collections, which would allow them to target new niche categories and increase their following.
A buyer could then draw attention to these new products, alongside their existing stock, with improved marketing tactics. They could increase their Amazon campaigns budget, and partner with influencers to drive sales through collaborations.
They could also improve their website’s SEO and drive growth through other traffic sources, and implement a blog based around the diamond polishing market. Not only would this strengthen their flow of organic traffic, but it would also allow a buyer to build a dedicated community around the business, boosting buyer loyalty.
Conclusion
This acquisition has a thriving presence in their niche, having designed their operational processes for consistency and scalability. As the DIY and hobbyist markets see consistent growth, the company has been able to grow around 10% annually while being operated as a side-business with a minimal time investment by the seller, putting them in an excellent position for an ambitious buyer to take over.
WebsiteClosers® presents an SBA-Prequalified Sleepwear brand that currently generates sales as a Direct-to-Consumer brand via 2 eCommerce channels, it’s branded...
