Website Closers® presents an Amazon-based company that has built a solid reputation in Outdoor Shooting among sports enthusiasts with their quality Firearm Storage Solutions. Their product ranges from rifle to pistol cases, and they often earn bestseller status on Amazon, offering both value and reliability. A lean team of 5 VAs and 2 contractors manage daily operations, marketing, logistics, and customer service, ensuring smooth running with low overhead.
Business Brokers Takeaway
We are excited about this business for 3 important reasons:
1. Steady Online Sales and Consistent YOY Growth. This business has shown a solid 25% YOY revenue increase and a 55% boost in their profit margins over the past 2 years. Their strong online sales come mainly from Amazon, along with their 2 branded websites, allowing a buyer to focus more on scaling the business. The average order value of $98 shows that customers appreciate their quality firearm storage solutions, and a buyer can step in with new ideas to drive sales.
2. Strong Product Offering. Their 217 product catalog fills a unique gap in the market for affordable yet quality firearm storage. Customers, mostly men aged 22 to 45, trust the design and reliability of their rifle and pistol cases, many of which earn bestseller status on Amazon FBA. This focused approach in the shooting sports space helps the business stand out among their competitors.
3. Lean Operations with Growth Paths. Running for 9 years with a small team of 5 virtual assistants and 2 contractors, they keep costs low and operations smooth. There are clear chances for a buyer to expand through better digital marketing, more social media outreach, and exploring additional online channels. These opportunities make this business a smart pick for anyone ready to build on an already strong foundation.
Why Are They Better?
This 9-year-old business has shown a 25% YOY revenue and a 55% boost in their profit margins over the last 2 years. Their product catalog features 217 SKUs with an average order value of $98. With major sales coming from Amazon and the rest split between their 2 branded websites and eBay, they have a focused online presence that drives steady revenue. Their customer base is mostly men aged 22 to 45, including ex-military, law enforcement, and sportsmen, to make up the 31,000 email subscribers who value quality and affordability.
Their mix of off-the-shelf and private label products allows them to offer high-quality solutions at competitive prices. A data-driven approach in choosing products and running digital ads has helped them hold top spots in their categories. Their reliable supply chain and strong digital marketing have built a loyal following that keeps customers coming back.
Right Time To Scale
A buyer looking to expand this business has several clear paths to growth. Affiliate marketing and international expansion could bring in new revenue streams. Adding a sales team to secure larger contracts from private military organizations or security companies would help increase ad sales. Focusing on social media and digital marketing could grow brand awareness and drive more direct sales. Exploring emerging marketplaces beyond Amazon would also help diversify income sources. The foundation is already in place for a new owner to take this business to the next level.
