Website Closers® presents an Amazon FBA Brand in the Lifestyle & Portable Travel space. Created with a mission to innovate, this eCommerce company has developed a line of products designed to provide practical and convenient solutions for people who enjoy traveling. These functional SKUs have helped them become a popular lifestyle brand on Amazon, and they have built up a loyal customer base, giving them strong brand recognition, high levels of customer satisfaction, and 20,000+ reviews with a 4.5 Seller rating.
This 7-year-old business has steadily expanded its product line and international presence, and now enjoys sales in the U.S., Canada, Mexico, the UK, and across other European nations. The products are designed to make travel more efficient and fun for families and individual travelers alike. All products are sold under the company’s brand name and manufactured for the business based on its custom designs. The company’s thousands of reviews have helped drive repeat purchases. With an Average Order Value of $33, their Lifetime Customer Value has shot up to $150.
With the travel and leisure industry bringing in record profits, this company has a scale model for the new owner to take advantage of. Having maintained consistent 7-figure revenue with $1 million annual profits and a stable 15+ profit margin, the company is now focusing on product diversification to drive sales higher in 2025. Three new products were just launched, and four more are in development, and the company has expanded its sales channels to include a new Shopify website and a TikTok shop. As a result, the business is projecting that its revenues will rise from $7.7 million in 2024 to $12.5 million in 2025.
The business is already popular for marketing a balanced product mix that caters to families, travelers, and professionals, and the company is not reliant on a few SKUs to drive revenue. Their target audience represents a growing market segment across the globe, and studies show these consumers are eagerly looking for innovative products that enhance their travel experiences. The company, with numerous top-selling SKUs, has catered well to their interests.
The company has successfully used paid media on Amazon to put their products in front of new customers, and that provides enormous opportunities for the new owner to diversify the company’s digital marketing campaign to drive sales higher and expand their customer base.
There are plenty of clear opportunities for a U.S. Buyer to acquire this company and then scale it quickly. That could include continuing to launch new and innovative products, targeting B2B sales to retailers and big box stores that offer lifestyle and travel-related products, continuing to expand sales channels to include popular platforms such as eBay and Walmart, and investing in new digital marketing tools such as email and social media marketing, partnering with influencers, and video marketing on sites such as YouTube.
Business Broker Takeaway
We are excited about this business for 3 important reasons:
1. Committed Buyers. Their 19 SKUs attract a devoted customer base that includes both men and women, with most customers being between the ages of 25 and 45. These buyers share numerous characteristics. They are travel enthusiasts and have a passion for eco-conscious and environmentally friendly products that promote sustainability. Families and business travelers purchase their products, and so do thousands of individuals who have relatives, friends, or co-workers who love traveling and appreciate their products as the perfect gift item. Repeat customers return often for new items for their friends and colleagues, and their Amazon store continues to get high ratings from these satisfied buyers.
2. Turnkey Operations. The company has successfully leveraged Amazon to ensure high visibility, fast deliveries, and the trust of their customers. FBA manages all product shipping and customer service, leaving the current owner to work as little as 10 hours per week on tasks that include managing employees. Those workers include a brand manager, a supply manager, and a creative manager, all full-time positions. Their products are sourced from 3 reliable and trusted suppliers and shipped directly to FBA. The company holds $1 million in inventory, and that number is expected to rise as the business launches new products. The new products in the pipeline are projected to make this brand much bigger in 2025.
3. Growth Through Marketing. This is a well-established brand with a strong reputation and high customer satisfaction levels. Additional marketing tools are likely to drive sales considerably higher. The business is now growing its email list for future email marketing newsletters and could have its Shopify website fully optimized for SEO keywords in the lifestyle and travel verticals. That allows the business to boost its organic traffic significantly. Launching an educational travel blog on their website would also help expand their customer base. The company could also launch partnerships with influencers in the travel and leisure industry to build much higher levels of brand recognition.
Conclusion
Launched in 2018, the company started with a single product and has since become a leading innovator in the field of travel-related products. Each product was chosen after an analysis of market demand, keyword research, and a study of which items were most likely to keep this business ahead in competitive product categories.
As the company continued to expand, it has been enjoying solid YoY revenue and profit growth, with significant spikes in profits around the holidays. The company has maintained a focus on producing quality products, customer satisfaction, and market adaptability, and their recent expansion onto new sales channels bodes well for their growth projections in 2025.
The company’s products are protected by trademarks in the U.S., the UK, and the EU, and they maintain lean operations with a business that is easy to operate. With their strong recurring revenues and brand recognition, a new owner will find plenty of profitable pathways for scaling this one.
