WebsiteClosers® presents a flourishing Lifestyle and Travel-focused brand that has made a significant impact in the Portable Electric Lunch Box market. Founded in 2018, this company has quickly moved to the top of their category, securing the #1 position on Amazon in the Food Warmer section. They specialize in high-quality, eco-friendly products that capture the attention of travel enthusiasts, busy professionals, and families alike.
The brand’s flagship product is driving significant sales. Operating primarily through Amazon across multiple international markets, including the US, EU, UK, Canada, and Mexico, this company has achieved a remarkable online presence. They are expanding their reach through their own website, TikTok Shop, and a website on Shopify.
Recent financial performance underscores the brand’s success, with an anticipated 60% year-over-year increase in sales revenue, projected to reach $12.5 million. Their customer base is mostly women (60%) between the ages of 25 and 45, most of whom are professionals or parents who need convenient, everyday products. The average order value is $33, with customer lifetime value estimated between $100 and $150. Many return for gift items or to buy for friends, coworkers, or family.
The business’s operational model is streamlined and efficient, leveraging Amazon’s Fulfillment by Amazon (FBA) service for inventory management and distribution. With a commitment to quality, all products are sourced directly from China, ensuring rigorous pre-shipment inspections. The team is composed of a diverse group of professionals from Colombia, Argentina, and Venezuela, each contributing to the brand’s creative, supply, and customer service divisions.
Marketing strategies are robust and include Amazon PPC campaigns and engagement through Klaviyo email lists. The company is poised for growth, with plans to introduce new products by 2025 and increase non-Amazon sales to over 10%.
Business Broker Takeaways
1. Proven Market Leadership. This brand stands as the #1 player in its category on Amazon, demonstrating its strong market position and consumer trust.
2. Efficient Operations. The business runs fully remote with a small, experienced team handling supply, branding, and customer service from three countries. Everything is tracked through tools like Asana and Notion, and the team follows daily SOPs. Inventory is stocked in Amazon warehouses through FBA, and there’s no need for a physical office or warehouse. The owner spends just 10 – 15 hours a week on the business.
3. On and Off Amazon Growth Potential. With an established product line and plans for expansion into new sales channels and product offerings, this company offers significant growth opportunities for prospective buyers. The brand just started to sell on TikTok Shop and Shopify. These channels are gaining traction and could become big revenue drivers with the right push. Several new products are also in development and are expected to launch soon. A buyer with more capital can scale faster, especially going into Q3 and Q4. Their strong reviews and solid systems are a great chance to run a business that doesn’t need fixing, just more fuel.
This business hasn’t relied on paid ads or SEO to grow outside of Amazon. Instead, word of mouth, Amazon reviews, and high-quality listings have kept demand strong. Klaviyo email flows are being built from insert cards, and TikTok Shop is starting to pick up traction.
A new owner could scale quickly. With more capital, the brand could release products faster and take full advantage of Q3 and Q4 demand. Adding a marketing team or building out Shopify could unlock more sales off-Amazon. There’s also room to expand into retail or direct distribution channels. No contracts are in place with suppliers, so changes can be made easily. For a buyer looking for a hands-off operation with rising demand and global recognition, this is a standout opportunity.
