This scaling opportunity is a branded, private label, Amazon-registered eCommerce business that is very easy to run. The company is in the high volume, high traffic Beauty Vertical, specializing in professional eyelash extension products. Products are sold on Amazon.com (US) and a Shopify Website. This Internet Business is well-established and a trusted trademark in the U.S. and U.K. With a very low time investment necessary, there is plenty of opportunity to scale this business via multiple platforms and social media. The business is poised to break into the Canadian market, and the rest of the world awaits. This is a prime opportunity to acquire one of the fastest growing and in demands products in a target Beauty subcategory.
The business sells private label branded professional grade eyelash extension products, including adhesives, primers, eyelash removers, lash lift kits and related accessories. 50+ SKU’s are on offer (with plenty of room for expansion), all Amazon Hazmat approved. With an average order value of $18.50, the business sells to both to both professional and retail consumers alike.
This brand has built a loyal following, which is vital in this industry. Professional lash technicians are loyal customers – when they find something that works for them, they stick with it and repeat purchase very frequently. They are not inclined to keep trying different products – they stick with what works for them.
Connections with existing suppliers have enabled easier sourcing of new products via introductions. Account inventory is currently being setup for expansion into Canada – initial exploratory shipments are being sent to test the market. This will enable the Shopify website to expand to Canadian audiences too, opening up more of the market.
Current owners work as little as 2-3 hours per week on maintaining the business, freeing up time to concentrate on launching new products. Products are all stocked inventory, no drop shipping, requiring a small warehouse of 110 cubic feet.
Scaling opportunities here are immense. Opportunities exist to expand across Europe and other FBA markets, such as UAE & Australia, with minimal additional work. Both Shopify websites have great room for growth as very little work has been done to drive traffic to them. Website can be expanded using blogs and SEO, and building relationships with influencers can help drive social media traffic. This is a fast growing niche, with a ton of products opportunities to explore, and a little marketing effort will pay off big.
