WebsiteClosers® presents a company that is a recognized leader in the botanical wellness industry, with a comprehensive product line that has established a strong foothold in the market. With nearly a decade of experience, the business has successfully grown its presence in Colorado through a combination of wholesale accounts and retail stores. Its range of natural wellness products, including skincare items and pet products, have positioned it as a go-to brand in the industry.
The company has also embraced a franchise model, offering entrepreneurs the opportunity to open stores that carry the brand’s extensive product line. With an AOV of $79 and an impressive 48% customer retention rate, the company has cultivated a loyal following. Its email marketing efforts have been particularly effective, reaching a subscriber.
Run by a skilled team, the business operates efficiently with minimal input from the owners, allowing for a seamless day-to-day operation. This company continues to grow its wholesale network and franchise program, while maintaining a reputation for high-quality botanical relief products base of over 60,000, despite minimal marketing spend.
Business Broker Takeaway
Our analysis of this business shows that the value propositions present are strong for a first-time buyer looking to get into the online space. We are excited about this business for 3 important reasons:
1. Rapid Growth: This company has experienced significant expansion over the past four years since its current ownership took over. The business packages and sells botanical relief products through its four retail outlets and two eCommerce stores, in addition to wholesaling and distributing through various channels. Retail now accounts for 38% of total sales, eCommerce contributes 36%, and wholesale accounts for 26%. Their successful franchise program has also been a major growth driver, with new retailers required to sell their botanical product line while also paying royalties on their gross retail sales. Profits continue to increase as the company is not reliant on a few select SKUs to drive revenue, with their top-selling SKU comprising only 14% of total profits.
2. A Healthy Solution: Known for its commitment to high-quality ingredients, the company sources the best botanicals available and remains focused on enhancing the health and wellness of its customers. Transparency in product ingredients is a core value, and the company was among the first in the botanical relief space to provide third-party lab results for all its products, accessible via a scannable QR code on the packaging. This approach ensures customers can make informed decisions. The business sources 100% Colorado-grown botanical extracts but does not grow the plants or handle extraction directly. Instead, they partner with multiple vendors to ensure a stable supply chain and to secure the best pricing and product quality.
3. Extensive Product Catalog: The company’s diverse product line caters to a wide range of customer needs and preferences. Their botanical oils include tinctures, capsules, concentrates, and even DIY botanical supplies. A popular option has been their botanical pet treats, which offer similar health benefits for pets as they do for humans. Gummies make up 14% of overall sales, while botanical salves (7%), capsules (5.6%), and oil tinctures (5%) also contribute steady sales. With 10 reliable suppliers, the business has had no issues meeting customer demand and consistently receives highly positive feedback from its customers.
The Company
First launched in 2015, the current owner took over the business in 2020 and has since witnessed substantial growth. The owner has also benefited from the company’s extensive connections within the U.S. botanical relief industry.
The company’s stores are open seven days a week, processing wholesale orders five days a week, and manufacturing new SKUs during regular business hours. With an experienced team that has been with the company since its inception in 2015, the current owner is largely hands-off, working as little as one hour per month to oversee operations. The company maintains up to $140,000 in inventory to meet customer demand.
The business has achieved strong organic traffic growth without a marketing budget. This has been accomplished through educational blog content, email blasts sent to a subscriber list of over 60,000, and consistent social media posts on Instagram and X. A new owner could significantly scale the business through an active digital marketing strategy.
Additionally, opportunities exist to increase the number of approved franchises and ramp up production—currently at only 25% capacity—to meet larger order volumes from distributors. With a capable team already managing daily operations, a new owner could take advantage of the business’s growth potential to become a national leader in the botanical relief sector.
