This exciting eCommerce company is one of the fasted growing Internet Companies that operate in the Vitamins & Supplements Sector. The business has been in operation for 3.5 years, focused on branded, custom-manufactured sports nutrition and fitness supplements – all of which currently blow the competition away on the Amazon Platform.
All products are sourced in the United States via cGMP contract manufacturers that operate in FDA certified facilities. Historically the company has utilized the Fulfilled by Amazon platform for all shipments, but very recently the company has made the decision to shift into a hybrid model and utilize a 3PL partner to assist with off-Amazon shipments.
This eCommerce company is unlike any other Amazon company on the market today. The owners have built a company that is one of the few that have utilized Amazon to build a recognized consumer brand and sell custom products to a specific market. And the company has been on Amazon’s Subscribe & Save program since it was started – this program builds a solid, monthly Recurring Revenue base for the company, which greatly increases the overall market value of the company. This business goes beyond simply gaming Amazon’s system – company ownership has built a great relationship with the head buyer of Sports Nutrition from Amazon – this buyer is in the company’s corner, pulling for them and helping them grow. Due to this close relationship with Amazon, the company has been represented with opportunities no other Amazon companies are given, such as the opportunity to be a headline sponsor for the Mr. Olympia show, and the ability to be a top sponsor for the upcoming New Year’s promotions on Amazon where they have the opportunity to do $1 Million dollars in revenue in one day – alone. It would take a new entrant to the market a great deal of time, luck and capital to hope to achieve the financials and successes of this great company.
This exciting, high growth Internet Company continues to show amazing results, month over month, year over year. The company has built a proprietary, fully branded line of Fitness Supplements, whose primary sales channel is eCommerce, through the Amazon.com platform. The company also offers its products on its Shopify Web Storefront and has just been accepted to sell on Jet.com and Wal-Mart.com, which is expected to accelerate in online sales. Amazon represents roughly 90% of sales mix, and the company has 4 products that are identified as #1 Best Seller for the particular categories within which they fall. As noted above, the company is also part of the Subscribe & Save program, which helps build a solid Subscription Base.
The company has just touched the surface of scale, and despite its continual growth, can be developed far beyond its current state. The seller is currently scaling by introducing new products, adding products internationally using the power of Amazon’s FBA warehousing, and by expanding to other Sales Channels, including Jet & Wal-Mart.
The value propositions for this company are very clear:
– A Branded product Line that provides Amazon Sellers with the ability to be present on the Amazon Brand Registry and ensures that the company will own the Buy Box and prevent ASIN merges of the products it sells.
– A Subscribe & Save program that has grown tremendously since inception.
– Profit Margins are far higher when selling your own, proprietary product lines versus the product lines of others.
– The element of command and control is more present when selling branded products.
– Branded products that do well on the Amazon platform also tend to do well within Google’s Search Algorithm for the keywords associated with the product lines and on other platforms, like Jet.
– There are a number of scale opportunities available to this company, including adding addition products, continuing to expand internationally, and adding more traditional sales channels, like GNC, Target, Walgreens, Rite-Aid and much more.
– A network of Affiliates could be added to sell the products via the Shopify Storefront.
– The products could also be sold to distributors and other retailers at wholesale.
– Vitamin Shoppe is currently recruiting the company to be one of two brands that they put their full support behind in 2017. This is the same commitment Vitamin Shoppe used to take Beast Nutrition from almost nothing, to $20mm in topline sales. This opportunity alone is worth millions.
This company has everything smart entrepreneurs, investors and lenders are looking for in an M&A opportunity: High Growth, Proprietary, Branded Product Lines, #1 Best Sellers within the Product Mix, Highly Scalable, Recurring Revenue and Clean Numbers. It is a rare breed and truly stands out from the crowd.
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