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Camo-Focused Men’s Apparel eCommerce Brand | Strong YOY Sales Growth | 32% Net Margins | Proprietary In-House Designs | $70 AOV | 30% Repeat Customers

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WebsiteClosers® presents a trademarked eCommerce Brand that offers excellent additions to men’s wardrobes. Based in the active Men’s Apparel market, the brand has seen rapid growth through their line of proprietary button-ups and flannels.

These products, which they design in-house, incorporate an assortment of thoughtful details such as logo-engraved buttons and custom-designed sizing tags. Their camo patterns are also one-of-a-kind, which adds to their brand value and helps them stand out against their rivals.

The quality of their apparel has given them an Average Order Value (AOV) of $70, a notable Repeat Customer Rate of over 30%, and a 4.7-star rating on Judge.me based on over 2,300 reviews. Additionally, they currently see healthy year-over-year (YoY) revenue growth of 114% and enjoy 32% Net Profit Margins.

Business Broker Takeaways

1. Strong Brand Image. One of the reasons why the brand has grown so quickly is their excellent branding. The company shows strong support for veterans and first responders, which helps them target proud American customers. Their average customers are men between the ages of 22 and 50 who are typically pro Second Amendment and are either in the military or first responders.

The top 4 states their customers can be found in are Florida, California, Arizona, and Texas.

2. Effective Marketing. The brand uses a combination of Facebook and Instagram ads, social media posting, and email marketing to their 30,000+ subscribers to find new customers and update their existing consumers about new releases. The company aims to achieve a 2.3-3 RoAS, and their marketing efforts have led to an average monthly visitor rate of over 60,000 to their website.

3. Strong Wholesale Potential. While most of the brand’s revenue is generated through their Shopify website, 10% is made through their wholesale channel. They currently have about 20 to 40 wholesale customers who randomly contact the brand for orders. An ambitious buyer could expand this channel for stronger profits, diversified revenue, and a stronger brand presence.

Operations

Current ownership spends 15 to 30 hours per week making sure everyone is on task, searching for growth opportunities/trends, managing cash flow, and general oversight, among a few other responsibilities. The brand also has 13 employees on staff, who fill the following roles:

• Manager
• Head of Design
• Advertising Specialist
• Email Specialist
• Website Developer
• Warehouse Team Member
• Customer Service Representative
• Photographer
• Photo Editor
• Plaid Designer
• 2 Camo Designers
• Bookkeeper

The brand ships all products from their roughly 1,500 to 2,000 sq. ft. warehouse and makes about 3 to 4 thousand shipments per week.

Scale Opportunities

There are many ways that a buyer could scale this brand. Outside of exploring their wholesale opportunities, they could develop and release new products or customization options to target new and old customers alike. They could also create a loyalty & referral program to utilize their strong Repeat Customer Rate and optimize their mobile shopping layout for an improved customer experience.

The company could also pursue international expansion to gain access to an even larger consumer base, and market their products through pop-up shops and events. These events would also help them expand the community of vets and first responders around their products, strengthening their brand image and attracting more customers.

Conclusion

This deal is dedicated to their craftsmanship, creating unique, high-quality products that appeal to patriots across the nation. The seller believes that, with the right attention and time, the brand could surge to 5 to 10+ million in revenue, and they have many scale opportunities available that could help them reach that point.

This Company is Represented by:

WebsiteClosers.com

Technology, Internet & eCommerce Business Brokers

WC 3487

Asking Price
$ 2,000,000
Cash Flow
$ 531,031
Gross Income
$ 1,652,878
Year Established
2022
Employees
12

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