Website Closers® presents an eco-friendly Pet company that carries 2 well-established eCommerce brands. Spanning both the Pet and Gardening Verticals, this unparalleled offering carries an impressive Year over Year growth rate of 74% along with a strong repeat customer rate. Selling on Amazon.com, Chewy.com and its own websites, this online retailer has earned 95% positive lifetime standing with Amazon, which accounts for 78% of sales. The company sells everything from Cat Grass Growing Kits, Germination Kits, Cat Litter Deodorizers, Cat Lunch Boxes and Cat Purses. 20 Parent SKUs are currently on offer with more in the hopper.
A sustainable and charitable brand, a portion of all profits are donated to animal shelters and animal adoption agencies; additionally, this company is dedicated to sustainable sourcing and organic products. These admirable qualities give these brands an immense potential to develop an even more remarkable customer community with the addition of social media.
Leveraging its current connection with Chewy.com, this business will be able to easily transition into big box pet stores and other online marketplaces, such as Walmart.com. Expanding current SKU lines is also sure to skyrocket sales, especially in keeping with the Cat / Feline consumer product focus. With limitless opportunity to scale within a globally scaling industry, this investment is sure to drive incredible success for any capable buyer.
Developing, designing and manufacturing a majority of their products, this company provides unique and sustainable products, but there is a lot of runway for additional opportunities. This business operates on a 100% stock model, leveraging a small, 2,365sf warehouse as well as Amazon FBA to fill and ship out each order.
The current owners spend around 35 hours per week running and growing this hands-on company. Their responsibilities include running the daily planning sessions, handling all customer orders, preparing outgoing pallets for Amazon, addressing incoming customer service concerns, placing orders for additional material and supplies, managing the employees, reviewing Amazon Sales, and preparing Chewy orders. However, this list could be easily streamlined with the addition of a manager.
At the moment, this company employs 4 part-time employees, including 1 warehouse manager and 3 assembly people who work together to fill each incoming order that is not being addressed by the Amazon FBA process.
This company’s incredible and rapid growth is due, in large part, to its incredibly strategic digital placement on Amazon and Chewy. The company has relied on a balance of moderate Amazon PPC and strong organic growth. This leaves an immeasurable opportunity to scale through a multitude of untapped markets on social media, in brick-and-mortar storefronts, and through effective SEO initiatives.
The pet category as well as the green and gardening lifestyle are wildly popular on Instagram, YouTube, Pinterest, and Facebook. Additionally, this company could gather awareness and sales by working with brick-and-mortar pet stores such as Petsmart and Petco as well as other, broader providers including Walmart and Trader Joes.
This strategically developed company carries 2 strong brands that are gaining incredible, organic awareness and loyalty. With boundless ability to scale within a strong and booming industry, this eco-friendly pet brand is perfectly positioned to grow reliably and rapidly as this market continues to expand. This acquisition is a phenomenal opportunity to get in on the ground floor of an Organic pet treats brand.
This company will make an effective addition to a flourishing pet empire or simply a solid foundation for any savvy entrepenuer looking to enter the industry.
