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Coastal & Surfing Apparel Brand | In-House Designs | Tshirts, Hoodies, Hats & More | eCommerce & Wholesale | 27% Repeat Order Rate | 200k Social Media Followers

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Website Closers® presents a premium Apparel Brand offering in-house designed t-shirts, hoodies, sweatshirts and more with logos and designs appealing to those in the Coastal and Surfer beach lifestyles. Sales have continued to grow each year thanks to their impeccable designs and the growing loyalty of their customer base. Their designs blend surf culture with notable trends, which resonates with a rapidly expanding customer base discovering them on social media. With products printed in-house and on-demand, the company has seen its profits double for the past two years, while also successfully expanding from initially being sold only on its eCommerce Website, to now being offered in 20 retail establishments, which is expected to grow to 75 by the end of the year.

 
The company has tremendous growth opportunities ahead of it, so the founder is looking for a strategic partner, with vast experience growing brands, to acquire 50% of the business and help grow this brand faster and with efficiency. The owner is eager to stay on and make this company a far more significant player in the Coastal and Surfing community. The seller believes the right strategic partner could steer this company to become a far more prominent leader in this niche space.

The business generates traffic to its website through a successful social media marketing campaign, with 200,000+ followers on Facebook and Instagram. The company is already scaling quickly in the new year. Besides expanding its retail accounts, the company is ironing out a licensing agreement to sell its products in Canada. While their t-shirts remain the brand’s top seller, with peaks in sales over the spring and summer months, the brand is introducing a new line of fall and winter gear to boost upsells and attract new buyers.

The company currently offers 120 products that sell at an Average Order Value of $68. They process 30+ orders a day, with all products sold under their brand name. All products are printed in-house using direct-to-film printing, with specialized designs that have set them apart from competitors. The company maintains the loyalty of customers who love their messaging and cultural slogans, and these buyers often purchase multiple items per order. The company made $35,000 in one weekend after setting up a booth at a music festival in Florida, and their Repeat Customer Rate has shot up to 27%.

The cool vibes and culturally hip attitudes their items provide – and their Fall 2024 collection included 16 new designs – position this company for a highly profitable 2025.

For a strategic investor, there are clear opportunities to build on the company’s current success in digital marketing to drive sales considerably higher. With healthy sales being made on its Shopify website and through its social media platforms, the brand is ready to expand into Amazon, Etsy, eBay and a TikTok shop. Launching a paid media campaign to blend organic and inorganic sales could also help this business expand exponentially. The company has barely scratched the surface of selling wholesale to retailers and is tripling its retail store partners in 2025 … but there is much more room to expand.

Business Broker Takeaway

Our analysis of this business shows that the value propositions present are strong for a first-time buyer looking to get into the online space. We are excited about this business for 3 important reasons:

1. Social Media Sales. With 200,000+ followers on Social Media, the company has used its daily posts to build brand recognition, engage effectively with customers, and extend sales onto both social platforms. The company also generates traffic through email marketing to the 15,000+ subscribers in their database. This strategy enabled the business to generate high organic traffic to their website, which is getting 15,000+ unique visitors every month, and to connect with customers who are typically between the ages of 18 and 35, with disposable income to spend. There are plenty of additional digital marketing tools for the company to tap into, including optimizing the website for SEO, starting a blog, running PPC ads, and expanding to additional social platforms.

2. Efficient Operations. The company sources high-quality blank apparel from third-party distributors and printing is done in-house through their cost-effective print-on-demand method that fulfills 100% of orders. Products are shipped from their 600-square-foot warehouse, and the business places new inventory orders weekly to keep up with demand. The company receives volume discounts from its suppliers and has been exploring new partnerships to source its own materials as a way of boosting profit margins even higher. Because their popular t-shirts enjoy the highest sales in the spring and summer months, the company has started expanding its fall and winter offerings to reduce reliance on seasonality.

3. Emerging Retail Markets. Since launching 3 years ago, the company originally focused on its website to generate sales while boosting customer engagement on its social media platforms. What the company quickly discovered is the growing demand for coastal and surf products in retail stores. Combining the two has enabled the company to expand dramatically. While the company quickly established deals with 20 retailers, that number is projected to skyrocket by the end of 2025 to at least 75. A proposed licensing deal in Canada will likely send their numbers up this year as well.

Valuation Points to Consider

This business operates in one of the most stable industries across the globe. The apparel industry is projected to reach $1.42 trillion by the end of 2025 and soar higher to $1.78 trillion by 2030. This brand has quickly surpassed competitors, however. By specializing in the niche space of coastal and surfer culture, the company has found a previously untapped market for well-designed themed shirts and hoodies.

With the right partner, the company could soar at both eCommerce and in attracting new wholesale channels, making the company a far more significant player in the apparel industry. The seller is eager to find a partner to help the business scale through an innovative approach to marketing, social media, and wholesale accounts, and to expand production by sourcing their own material.

The business is projected to continue its strong growth patterns in 2025, and a shrewd investor could be the one helping to facilitate that growth even further.

This Company is Represented by:

WebsiteClosers.com

Technology, Internet & eCommerce Business Brokers

WC 3573

Asking Price
$ 1,200,000
Cash Flow
$ 283,203
Gross Income
$ 857,161
Year Established
2022
Employees
2

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