WebsiteClosers® presents a thriving Content Development & Talent Management Brand that specializes in Influencer Marketing for Social Media. Launched 6 years ago, the agency has become a leading name in the Influencer Industry, having taken the approach of using particular Influencers that try on apparel for client brands – particularly in the swimwear and beachwear markets. Their social media and SEO skills have allowed them to take Influencer careers and profiles to the next level of growth.
Where traditional modeling agencies working with emerging talent might limit themselves to a specific demographic, this brand has differentiated themselves by embracing diversity. By promoting influencers with a wide range of body types, skin tones, and cultural backgrounds, the agency enjoys increased appeal and influence, giving them an edge as the modeling world develops and features a broader range of Influencer Specialists.
The agency works closely with influencers to create high-quality, copyrighted content that is distributed across major platforms, including Instagram, YouTube, TikTok, and Facebook. This strategy has created a strong social media apparatus that attracts large followings.
They consistently generate SEO-optimized content that drives high organic traffic across their large portfolio of websites– which have also been fully optimized through an expert SEO program, for both desktops and mobile. The company also targets their 12,000+ subscribers with strategic email campaigns, which regularly see high open rates.
The brand generates revenue through a combination of channels, including advertising revenue on YouTube and Instagram, the sale of premium content, affiliate revenue, and email-driven sales.
Business Broker Takeaways
1. Strong Growth Potential. As social media marketing is seeing increasing demand across all industries, the agency is in a prime position to grow. A buyer could replicate their success and experience with modern digital marketing tools such as social media, email, and SEO to target clients in other high-traffic fields.
2. Unique Content. The agency’s commitment to producing original, copyrighted content has given them a valuable edge in a competitive market. Many of the fresh influencers who work with them are drawn to the brand specifically for the opportunity to create exclusive content that promotes their careers. Their unique content is also a key factor behind their dedicated following across multiple platforms, as it keeps their audience engaged and loyal to the brand.
3. Automated Operations. The company’s operations are very efficient, requiring low overhead and no special skills to manage. They employ an experienced team of digital professionals that includes a full-stack developer, a video editor, two SEO writers, and another writer who manages SEO and online ads. While they have nearly 30 websites, they need only one developer to handle maintenance, and operations can be run from anywhere.
Current ownership spends their time scheduling content on the brand’s social media accounts and their email blasts and posting SEO-related content. The seller is open to staying on in some capacity to facilitate a smooth transition, which will help the new owner adapt to their new role.
Conclusion
This acquisition is an excellent opportunity for a US buyer, as an ambitious new owner could quickly scale them through PPC ads, expanded affiliate marketing opportunities, and the licensing of some of their prime content. With more companies looking to build a digital presence and set themselves apart in the competitive eCommerce market, the agency’s services will likely see more demand and potential for growth.
