Website Closers® presents a strong and established brand in the health and wellness market. The company has built a solid and loyal customer base who recognize the quality and effectiveness of the products, such as Hemp Oil, the best-selling item. That devotion is an essential asset of the business, as it becomes more difficult for new competitors to win over the same loyal customer base.
Since inception, management has emphasized maintaining close relationships with their customers, offering personalized and efficient service, both pre and post-sale. The company is always willing to listen to the needs of its audience and improve its products and services, seeking to remain a reference in the vertical.
The brand has an excellent partner supplier in Asia, where all products are obtained. The partner is highly experienced in R&D and manufactures various products, including those in the skincare and health niches. The factory is certified by GMPC ISO22716, and the business has attained SGS and FDA Certificates. Additionally, it has passed BSCI and SEDEX social responsibility audits.
To meet the high level of customers’ requirements, all formulas and materials used meet EU and FDA regulations. They all have associated reports such as MSDS, COA, and TDS. Once manufactured, items offered to customers are labeled with the brand name and packaging.
The business operates with a 100% DropShipping model, maintaining no physical inventory of the products. Once an order is received, it is sent directly to the supplier, who ships products to the customer. This allows for greater agility in logistics and reduced operational costs while facilitating expansion into new markets and enabling the company to adapt to market changes.
Around 40 orders, comprising 150 units, are dispatched daily.
The primary source of customer acquisition is through direct response from Facebook, Google, and YouTube. A prospect is taken from the ad to a highly convertible sales page with a VSL, where they make a purchase the moment they finish watching a highly persuasive video.
After purchasing, customers are redirected to an upsell and downsell funnel with various offers. At the same time, they are added to a 16-week email flow for future purchases. If they stop at checkout, five consecutive tailored email flows are initiated for recovery, and remarketing campaigns are used on Facebook. The first upsell achieves a 16% conversion rate.
The typical client is 35 or older and is split evenly among genders. They desire a better quality of life without relying on chemicals that have strong side effects. Most are US-based and Spanish-speaking, with the remainder based in Mexico. Aside from the Latin American community in the US, the company has tailored its website for Americans who only speak English.
This system has resulted in an average Customer Lifetime Value of $218. Notably, most initially purchase a package containing six units and then sign up for a subscription.
The business has a significant advantage by operating in its market segment since sales of its products are unaffected by seasonality. Unlike many other verticals influenced by seasons, holidays, or passing trends, health products have a constant demand since the need for them is present throughout the year.
The two owners take on different roles in the business. One is the management and marketing leader, responsible for handling the company’s finances, developing business strategies, and ensuring that all activities are carried out efficiently. Additionally, he leads the marketing and growth strategies of the company. The second is the technology and customer leader, who works to define the technological and customer relationship strategies. He is also responsible for ensuring customer satisfaction and identifying opportunities for process improvements.
Three full-time employees work for the company in the following capacities:
- Technology, including website maintenance and video editing
- Media Buyer
- Customer Support
The business has tremendous opportunity for scale, particularly for a US buyer in the niche who can acquire this thriving operation for a low multiple and witness a swift return on investment.
