Website Closers® presents a Conversion-Focused Digital Marketing Agency that has a decade of experience creating effective lead funnels for professional service companies. With a loyal and experienced team in place, the business is recognized for its expertise in Lead Generation in particular, and a host of additional services that include website design and development, SEO and PPC ad campaigns. The company has built its reputation on delivering solid returns on Google ads for eCommerce brands, creating up to 200 leads a month at a low cost of $6 per lead.
The company’s philosophy — that clients are eager to invest more through pressure-tested conversion-focused campaigns — has enabled them to attract customers from highly lucrative verticals, including medical and dental care, law firms and legal services, and tax preparers. Their clients tend to stay on long-term, with the average length of their contracts running 9 months or longer. The company now has 55 clients who make monthly payments, and its experienced team is capable of handling up to 100 accounts at a time.
With the rapid rise of eCommerce, the need for digital marketing continues to soar, and this business operates in an enormously profitable vertical. The Digital Marketing Industry was valued at $363 billion in 2023 and projected to grow to $671 billion by 2028, a 17.6% growth rate. Digital marketing agencies have been flourishing in recent years, as the world of eCommerce gets more competitive and online businesses want effective tools for reaching their customer demographics. Digital marketing firms have become trusted partners to many businesses looking to scale.
For a buyer, the fact that this company has a growing customer base, steady recurring revenues, an experienced team in place, and huge growth opportunities should demonstrate what a strong investment this opportunity is. The company has developed a solid foundation after operating for 11 years, enabling the owner to focus on the business’ scale options while the staff manages client accounts.
This business represents a clear opportunity for a U.S. Buyer to acquire this company and then scale it quickly. Opportunities include marketing to new verticals to expand their customer base, boosting ad campaigns on Facebook and Google, and marketing an online course in public relations for a fee.
Business Broker Takeaway
Our analysis of this business shows that the value propositions present are strong for a first-time buyer looking to get into the online space. We are excited about this business for 3 important reasons:
1. Effective Marketing. The company has enjoyed excellent growth through a multifaceted digital marketing campaign. PPC ads on Facebook and Google have been highly effective at attracting clients in their top verticals. A vibrant social media marketing campaign has given the brand a whopping 12,800+ followers on Instagram and an additional 2,000+ Facebook followers. Their website is fully optimized to benefit from SEO, and it includes a blog that is updated twice a week. The company also has an email database with 5,000+ subscribers as a tool for bringing existing clients back for new services.
2. Turnkey Operation. The business benefits enormously from a team of seven employees who manage everything from sales to client accounts to technical assistance. Their employees include a creative director, an account manager and an operations director. Because of their skill and expertise, the current owners work as little as 5 hours per week managing this business, focusing mainly on monitoring finances and supervising the staff. Their hard work has contributed to most clients staying on long term so that the company rarely does one-time assignments. All employees work at home, so a brick-and-mortar office isn’t needed. The owner is also available to remain post-acquisition in a consulting position or to maintain a portion of the equity in this business.
3. Diverse Clientele. Because businesses in virtually all industries benefit from digital marketing, this company has appealed to a wide number of lucrative verticals. The company has enjoyed plenty of success creating funnels for companies that manage Medicare accounts, provide dental implants and oral surgeries, handle the law and legal issues, and that provide tax debt relief and exit strategies from timeshare contracts. For these eCommerce brands, the company averages 5x their Return on Investment, and 30% of their clients now engage all their services. The company offers a 90-day agreement with a 30-day cancellation notice, but most clients stay on to provide this company with steady recurring revenues.
The Company
First launched in June 2013, the company now has a Standard Operating Procedure in place and continues to attract new clients by offering Facebook marketing, web hosting, content creation, branding, and video production. The agency has been conversion-centric from day one.
The business has developed an efficient strategy for onboarding new clients, which includes a Kickoff call between the client and the agency’s staff, with new products being launched within 7-10 days of that call.
The company has been particularly successful in attracting service-based businesses looking to gain an advantage over competitors. With a track record of delivering solid ROI for their customers, and in profitable verticals, the company remains profitable and growing, and certainly has the potential to scale at an even faster rate under the care of a new investor. The agency has explored several possibilities for scaling this agency rapidly, including by launching an online course in Top Public Relations Methods (which clients would access for a fee of $997), and by selling Virtual Credit Cards to media buyers, charging a 2.5% to 10% funding fee.
Either way, this business is likely to remain in high demand as the eCommerce industry continues to flourish.
