Digital Marketing Agency | Local Business Clientele | 15 Years in Place | Can be Absentee Operated – Full Team in Place | $1,250 Average Contract Value

Pending

WebsiteClosers® presents a 15-year Digital Marketing Agency offering a wide range of online services designed to help clients drive traffic and boost conversions. Specializing in some of the most needed services for local business owners, the agency provides website design, search engine optimization (SEO), social media content creation, lead generation, as well as PPC management and localized geofencing. Their primary clientele consists of small businesses across the United States.

With a solid foundation and a loyal customer base, the business is well-positioned for growth. The agency enjoys consistent, year-round sales with minimal seasonality, largely due to the structure of their contracts. Most agreements are billed monthly, with some billed annually, ensuring a stable and predictable revenue stream. The agency’s average monthly marketing contracts range from $1,000 to $1,500, while website development contracts typically range from $3,000 to $4,000, making this business an attractive opportunity for further scaling and expansion.

Business Broker Takeaways

Our analysis of this business shows that the value propositions present are strong for a first-time buyer looking to get into the online space. We are excited about this business for 3 important reasons:

1. Straightforward Marketing Campaign. The agency’s marketing campaign is simple and highly organic, with its core strategies consisting of networking with small business owners, referrals, and social media advertising done on its Facebook and Instagram channels. The agency also maintains a blog on its website dedicated to valuable marketing tips and tricks, encouraging additional organic traffic that could be built upon by the right buyer.

2. Loyal Client Base. The brand’s client base has proven to be dedicated consumers, with many of their accounts having been with the business for over 1 year. They have built strong relationships with these accounts due to their excellent services, fair pricing, and adaptability to every new product that has come out over the past 16 years. Their clients’ loyalty contributes to the stability of their sales, giving them a solid foundation with which to work.

3. Polished Team. Rather than hire standard full-time or part-time employees, the brand instead employs a refined team of subcontractors to complete and manage their ongoing projects. Their team is fairly priced, finishes products by deadlines, and is easy to work with while also allowing the business to operate at reduced full-time employee costs.

Operations

The current owner’s responsibilities include managing customer relationships via emails and overseeing all projects (old and new). The owner actively participates in networking events monthly. These events are crucial for forming valuable connections with potential clients and strengthening the agency’s reputation within its target industries.

Key Methods to Scale

The agency operates in a market that is experiencing increasing demand from entrepreneurs worldwide, positioning it ideally for growth. With a dedicated client base already in place, the agency has significant potential to scale by expanding its focus to include new industries and business sectors. This would allow them to reach a broader range of potential clients and tap into new revenue streams.

One of the most effective strategies for scaling the brand would be to enhance their own marketing efforts. With the implementation of link-building campaigns and the expansion of their current social media advertising, the agency could strengthen the strong relationships they have cultivated with their clients, boost organic growth, and further solidify their reputation. Investing in SEO through targeted keywords, additional blog posts, and scaling paid advertising on Meta and Google platforms would also be a powerful way to increase visibility and attract new business.

In addition to digital marketing, the agency could benefit from exploring opportunities outside the online space. By continuing to network at small business events, such as trade shows for contractors and chiropractors, they could establish a physical presence and foster trust among potential clients. These in-person interactions would allow potential clients to connect with the people behind the brand, creating valuable relationships within the agency’s core demographics. This multifaceted approach would not only broaden the agency’s reach but also reinforce its position as a trusted partner in the industries it serves.

Conclusion

This agency had made a name for itself among small businesses since 2009 when it first entered the market. They have consistently performed well throughout the years due to their excellent services, and the work that their team of subcontractors has put in has kept their clients regularly coming back for more. This is also the first time this agency has been offering for sale, making this a valuable opportunity to purchase them directly from their founder.

The current owner is interested in facilitating a smooth transitional training period and handoff, which will assist a buyer in quickly learning the ins and outs of their new responsibilities.