Website Closers® presents a thriving Digital Marketing Agency that has accumulated a raft of 5 Star Reviews across several portals, Top Marketing Firm Awards, and an established 4.8 Rating on Clutch – currently the number one place to find and recruiting agencies such as this. This agency has the foundation necessary to continue to grow off of its already exceptional brand recognition under new leadership.
The firm has found its niche among clients who appreciate connecting with their customers in a way that focuses on building high levels of engagement and brand loyalty. 50% of their business is roughly Small Businesses, 30% Midmarket and 20% Enterprise. Their marketing tactics seek out, find, join, and influence their client’s ideal buyers in some novel and extraordinary ways. Their community-building services then build and shape the client’s customers’ worldview and put the client at the center of better outcomes for them.
With their internal intelligence-based tech stack, they can create detailed personas and psychographic profiles by utilizing the company’s exclusive proprietary organic marketing methods. This enables the agency to gain a deeper understanding of their clients’ buyers’ thought processes, decision-making strategies, and the type of information they require before making a purchase.
The agency specializes in a niche of the digital marketing discipline called “organic marketing,” meaning they don’t rely on interruption advertising and instead focus on building and fostering communities on behalf of the brands they represent. This is accomplished through proprietary systems and methods, which leverage frameworks used in the global intelligence industry.
9 services are offered via tiered subscriptions, each with specific deliverables, in the following digital marketing verticals:
- Social Media
- SEO
- PR
- Email
- Content
- Digital Strategy
- Marketing Intelligence
- SEM
- PPC
Digital marketing efforts comprise SEO, paid and organic social media, email marketing, and SEM. Additionally, content is posted to the blog and YouTube channel. The agency is also on several list sites and has earned media positions online.
The company has positioned itself to work directly with company CMOs and Marketing Directors for virtually any size company. Their direct relationships with clients typically don’t have extensive or specific marketing skills but have considerable demands and goals placed upon them by their leadership. They often work for a company in the tech industry and need the ability to plan, execute, drive results, and manage upwards.
Project management software is used to manage all accounts, where clients can communicate with anyone serving their account and have access to a dedicated customer success manager. Client questions and comments are typically responded to within one business hour, and most change requests are fulfilled within four business hours.
Additionally, clients are issued a weekly touchpoint with all their deliverables for review and approval. Depending on their service level, they get monthly reporting and bi-weekly sync calls via Zoom. This unsurpassed customer service is an integral part of the agency’s success and has helped with explosive growth, increasing customer lifetime value, and decreasing churn rate.
Across the spectrum, the average order value is between $4,000 and $10,000 per month, and clients generally sign a six-month recurring contract for services. Their lifetime value ranges from $24,000 to $100,000.
Due to the nature of the business and the contractual obligation for clients, the agency experiences no seasonality in sales or revenue, resulting in stable cash flow and a consistent workload.
The owner focuses primarily on assisting the CMO complete RFPs for more prominent contracts, supporting the CRO on a new project aimed at reducing the client churn rate to below 2%—compared to the 8% industry average, and regularly meeting with managers and directors to ensure all projects and personnel are performing optimally. Additional team members include 18 full-time staff and 11 contractors.
Currently, the team is working on approximately:
- 1,050 Social Media Posts Monthly
- 51,000 Words of Copy for Blogs
- 40 Custom Designed Emails
- 10 PR Campaigns
- 18 SEO Campaigns
These undertakings include weekly updates, previews, and strategies to support their execution.
Management has built the foundation and aims to triple its MRR this year. The founder has a documented roadmap and business plan to achieve this goal. A new owner will enjoy a highly systemized, growing business with a proficient team in place. Knowledge of digital and organic marketing or experience in the intelligence industry would be beneficial but is not required to enjoy continued success.
