WebsiteClosers® presents a DTC eCommerce Brand offering a unique line of planners and journals geared toward Christians and people of faith. With products that are designed internally and manufactured for them by reliable suppliers, this 9-year-old company has attracted a loyal customer base devoted to its faith-based products. These long-term customers tend to buy new planners every year, giving the company a massive 73% Repeat Customer Rate, which brings in $1.2 million in annual recurring revenue.
The company has also discovered a strong market for its faith-based SKUs among people who buy them as gifts. At an Average Order Value of $43, sales remain steady throughout the year, then soar during the holiday season when gift-giving becomes a top priority. While most of their sales are made on the company’s Shopify website, the decision to open an Amazon store has already been successful, and that platform now represents nearly 10% of their revenue, and those percentages are rising.
A key reason for the company’s success is its ability to effectively use social media marketing to engage with existing customers and continuously attract newcomers. The company maintains a members-only Facebook group that has become very popular with its customers and has 68,000+ participants. The company’s Instagram account has an even larger base of 77,000+ followers, and this built-in audience has brought the business 600,000+ customers over the years.
The business also benefits from having 500,000+ subscribers in its email database and an additional 40,000+ SMS text messaging subscribers, which has been an enormously effective and low-cost way to boost upsells and launch and test new products. The organic traffic from these marketing campaigns is high, bringing 58,000+ unique monthly visitors to their website.
Their life planners, faith & focus planners, journals, and devotional and conversation decks are designed internally and then manufactured for them by trusted suppliers. Customers have consistently purchased a new planner or journal as each new year begins. Products are shipped from the company’s 3PL, and they now have the added advantage of using Fulfillment by Amazon for fast shipping and deliveries. The company is moving to another supplier, a move they project will result in a 40% reduction in the direct Cost of Goods Sold (COGS), including the materials and labor directly used to manufacture the products.
This company brings enormous assets to the new owner, including a well-established and professional website, solid recurring revenues, a committed customer base, and a thriving social media presence. With that solid foundation, there are plenty of clear opportunities for a U.S. Buyer to acquire this company and then scale it quickly. An expansion of their SKUs would be an obvious option since the company already receives requests for new items such as Bible journaling kits, Bible bags, tumblers, and devotionals. The business could also expand beyond its DTC audience and market its products to retailers and big box stores that sell faith-based items. A huge untapped opportunity for this business is to get a presence in Christian bookstores and religious-themed gift shops.
Business Broker Takeaway
We are excited about this business for 3 important reasons:
1. Proven Customer Demand. For the past decade, the heart of this business has been its customers, who have not only provided this business with 10,000+ glowing 5-star reviews but have been making annual purchases for years. Since launching in 2016, the business has served a phenomenal 600,000+ customers and generated $30 million in lifetime sales, as its faith-driven planner enables those buyers to combine goal setting, time management, and spiritual reflection. January remains a peak time for sales to their existing customer base, while the products are also enormously popular as gifts for family and friends over the holidays. The business also runs an annual pre-order campaign in May for the upcoming year’s dated planner, allowing customers to take advantage of early discounts by placing their orders months in advance. This consistently creates an early revenue surge before the peak season.
2. Unique Branding. This family-owned business puts a strong emphasis on giving its customers something they can’t purchase elsewhere. The business offers a range of faith-based planners, journals, and productivity tools designed to help Christians stay organized while deepening their spiritual journey. Their SKUs are packaged in decorative gift boxes, another unique touch, and their dated planner and company name are trademarked. Customers who have been buying these planners and journals every year continue to request new items, giving the company tremendous opportunity to scale by expanding its product line.
3. Experienced Team in Place. A team of skilled full-time employees manages daily tasks for the business, including an operations and logistics specialist, a customer service agent, a social content creator, a bookkeeper, and seasonal workers hired during peak sales times. The current owner works 20 hours per week, managing all departments, including the design of each product. This experienced team is available to stay on following the acquisition, enabling the new owner to focus on growing the business. This is a highly resilient business that continued to thrive even during the COVID lockdowns and shocks to supply chains that increased freight costs, making it very durable and battle-tested.
Conclusion
Since first launching in 2016, the company has demonstrated that it has a passionate customer base in an evergreen and enormously lucrative field of faith-based and Christian products. Faith-based products are known for maintaining strong brand loyalty, and this business is no exception, with its specialized products designed by their team.
With strong sales on its Shopify website and growing profits on its Amazon platform, the company is projected to increase revenues in 2025 while its experienced team expertly manages daily operations, including customer service and marketing through creative social media and email marketing campaigns.
With the global religious organizations market projected to grow from $374 billion in 2024 to $393 billion in 2025, this business is ideally positioned to continue expanding its customer base. For a new owner, this is an excellent foundation for a business ready to grow substantially.
