Website Closers® presents a thriving eCommerce Brand in the Dog & Puppy Apparel Market. The objective of the company and its community is to help dog shelters around the world with providing a percentage of profits to every purchase made. Cause marketing initiatives help consumers decide between one brand and another, and also helps animals, the environment and other social initiatives. This brand focuses on unique, high-quality t-shirts, with some additional products in the range, including jewelry and dog toys. Major draws for this company are its philanthropic focus and high margins.
The t-shirts have branding on the neck label, and bags are personalized with the company logo. A thank you card is included with every order. All t-shirts are printed to order. The company holds no stock, and if they need any product, their supplier can get the best quality and price, which extends to other products and categories.
Notably, this business is evergreen. It enjoys year-round sales with virtually no seasonality, allowing a new owner to scale quickly and vastly because of consistently growing revenue and stable cash flow.
There are plenty of growth opportunities. Adding new t-shirts is a simple but highly effective start. Each of the designs the brand has tried has been a success, with three, in particular, proving immensely popular. Expanding the product line is another straightforward move. Many existing customers ask for V-necks, long sleeves, sweatshirts, and hoodies. Additionally, other print-ondemand verticals such as cups, pillows, and decals would widen product demand and can be used as upsell items to increase cart totals at checkout.
Amazon has created an excellent marketplace, not just for buyers but for sellers too. As a result, the benefits available to entrepreneurs looking to expand online businesses are abundant. Amazon remains the most prominent eCommerce retail platform and has recorded astonishing growth in net revenue, from $11.5 Billion in 2019 to $33 Billion in 2020. That year, Amazon ranked as the top U.S. company in retail eCommerce sales, taking 38.7% of the market. In addition, studies show that 63% of consumers start their search for a new product on Amazon.
Given the brand’s domestic success, international expansion is a tremendously exciting and obvious opportunity. The owners should immediately look at extending their sales channels to Amazon. Then, they can quickly sell locally and internationally on the world’s biggest eCommerce platform and see an enormous boost in revenue.
The company doesn’t have many direct competitors, or at least not on Facebook. The Facebook platform represents 98% of its sales channels. They have run certain ads for months, untouched, which are still working satisfactorily. It’s evident that people gravitate towards this brand.
The typical customer is a woman over 45 years old who is a dog lover and a mother.
The owner works just 2 to 3 hours weekly. His primary tasks include:
- PayPal Disputes
- Paying the Supplier
- Checking Facebook Feedback Scores Weekly
- Managing Cash Flow
- Observing Facebook Ads
One additional employee works as a virtual assistant for Zendesk and social media.
The owner has an excellent relationship with his Chinese supplier; they’ve worked together for more than two years. He owns a factory with a batch of printers and machines, producing top-quality work, and prints on demand. The supplier fulfills and uploads the tracking number to the orders daily and ships 80 to 130 orders on any given day.
The company’s marketing tactics are elementary. They focus on cold and warm targeting on Facebook. The ads are broad and do not include interest targeting. They also outsource email marketing to an agency that keeps their 61,000+ loyal subscribers informed, up to date with new products and specials, and the brand’s ongoing philanthropic efforts.
As successful as the business is, it has not yet tapped into the industry’s immense influencer marketing opportunities, affiliate relationships, Pinterest, TikTok, or focused on Google ads. All options have shown a great return on investment in this niche and can easily be outsourced to specialists or agencies if necessary. The possibilities to scale this operation drastically are endless.
It’s an attractive business for a first-time buyer in eCommerce because of its inventory model and highly systemized operation. A new owner will integrate seamlessly with little training. The company requires minimal work and gives a prospective buyer the freedom to focus on expansion or pursue other interests while enjoying the benefits of a profitable and growing business. On the other hand, an eCommerce or digital marketing expert can scale this business enormously in little time and achieve a quick and highly lucrative return on investment.
