Website Closers® presents an eCommerce brand that has quickly excelled within an evergreen niche. This promising addition to the Female Health and Wellness Products market affords women with products that are natural and hormone-free, using formulas that have been custom-made for the brand. They have 4 SKUs available at the moment, with a 5th on the way that is expected to perfectly meet the needs of their audience. Their Average Order Value has climbed to a respectable $71, and they have hundreds of reviews that have happily praised the effectiveness of their products.
While the health concerns associated with this product line have traditionally been stigmatized and overlooked, recent educational efforts and campaigns for awareness have been able to change that, bringing attention to its importance and creating an active and open discussion. This steady shift in the narrative has been a boon for the market, driving the demand for products as consumers steadily grow more curious.
The global market serviced by this brand is predicted to grow at an astounding CAGR of 12.4% during the forecast period, climbing to $125.1 billion by 2026. The U.S market is doing similarly well, clocking in at $10.3 billion in 2021, and with projections to grow at a CAGR Of 7.67% between 2022 and 2030. Not only is this rapid growth propelled by the spreading acceptance of these health issues, but the prevalence of eCommerce, as well. Online shopping provides a discreet, convenient way for customers to purchase these products.
It’s little surprise, then, that the company has grown as quickly as it has. Along with its thriving customer base, they also boast over 81,000 followers on their Instagram account, where they make posts sharing positive messages, and encourage their audience to embrace and control their health and wellness concerns.
Their active social media presence is supplemented by a strong ad campaign on Google Search, and the occasional partnership with influencers. They have seen strong levels of success from these strategies, with an average of 22,000 visitors to their website every month, and over 5,000 contacts in their email database.
The management of the company has been structured to be turn-key, making the prospect of a transition process a smooth one. Their daily tasks consist only of supervising ads, monitoring inventory, and answering any questions that the virtual assistant may have. The VA is responsible for handling customer service and is able to be transferred alongside the business itself. This will save the buyer time that would otherwise be spent searching for new staff and ensures that they will be able to swiftly integrate into their new role.
All of the company’s sales are derived from their Shopify Website at the moment, which presents a variety of opportunities to scale. As Amazon is the marketplace where many choose to go for products in this category, it is a massive, near term scale opportunity for the company. They could also explore the wholesale market, which would allow the company to diversify their sales channels, and sell B2B as well as DTC.
Their marketing campaign can be improved by pursuing partnerships with higher level influencers, as they would have larger audiences to market to, and would be able to better build the brand’s reputation using their own. The company’s email marketing can also be made more efficient by making it more focused and consistent, encouraging customers to return to the company, sharing important information via a newsletter, and appealing to their audience with targeted information.
Their Google advertising can be improved by building additional sales funnels, such as for their intimate moisturizer, to drive attention towards their products. They would also appear more frequently in search results by implementing SEO practices on their websites. Some ways of doing this would be to utilize keywords across the site, and to utilize the currently empty blog by posting information relevant to their buyers.
There are many other ways to scale this business, including the addition of new female-centric nutritional products, and a possible subscription and bundling system to make buying in bulk more affordable for customers.
If you’re interested in hearing more about this opportunity and what it has to offer, then contact Website Closers today.
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