Website Closers presents a well-established e-mobility eCommerce Brand that sells e-bikes and scooters through their Shopify stores, including major retailers and online stores. Their products are sold through some of the largest DTC suppliers, including Best Buy, QVC, Home Shopping Network, and other big-box DTCs. About 70% of their revenue comes from preorders, allowing them to keep inventory levels low while maintaining a steady flow of sales.
This business has been in operation for 9 years, selling a variety of e-bikes that make up 80% of sales. Their foldable and minibikes are the most popular, making up 65% of total revenue. Their bikes appeal to a broad customer base, from 13 – 65 because they are easy to use, portable, and priced competitively.
A small team handles daily operations, and the owner spends a few hours weekly overseeing payments and some logistics. They operate efficiently with 1 full-time, 2 part-time, and 1 commission-based employee, which includes Customer Service, a Designer/Marketer, Warehouse Operations, and a Sales rep. A 3PL services handle most of their shipping, keeping costs low. The seller believes that a buyer with experience in supply chain management could make immediate improvements that directly impact profits.
Business Broker’s Takeaway
We are excited about this business for 3 important reasons:
1. A Financially Strong Business with Predictable Revenue. This company has built a business model that keeps risk low while maintaining steady cash flow. With 70% of sales coming from preorders, they generate revenue before holding inventory. B2B relationships with major retailers, like Best Buy and QVC, provide consistent, high-volume sales, reducing their reliance on individual customer purchases. Gross profit margins range from 32% to 45% on B2B orders and average 42% on DTC sales, making this an attractive opportunity for a buyer looking for a business with solid financial footing.
2. A Recognized Brand in a Fast-Growing Market. The electric bike and scooter market has been expanding rapidly, driven by consumer demand for cost-effective transportation, eco-friendly alternatives, and recreational mobility. This company has been in space for nearly a decade, securing exclusive manufacturing agreements on certain models and continuously innovating their product line. Their best-selling foldable and mini bikes account for 65% of total sales, appealing to a wide range of customers from teens to adults.
3. Multiple Growth Paths with Minimal Effort. A buyer looking to scale this business has several clear opportunities. Expanding direct-to-consumer sales through digital marketing, SEO, and paid ads would increase revenue without major structural changes. Entering the off-price retail space with companies like TJX and Burlington would add new wholesale channels with strong purchasing power. Additionally, the upcoming launch of a two-seater e-bike for Costco could create a new revenue stream and introduce the brand to a larger customer base.
Unique Selling Proposition (USP):
Their success comes from strong relationships with major retailers and a focus on keeping prices competitive. Unlike many competitors, they have exclusive manufacturing agreements on some models, preventing other U.S. brands from selling the same products. They also introduce new models frequently, keeping their catalog fresh and appealing to buyers.
Their sales structure is built around large B2B orders, with DTC providers like Best Buy and QVC placing high-volume preorders each season. This keeps cash flow steady and reduces risk. Their DTC Shopify website also brings in additional revenue, and there is room for growth in this area.
Scale Opportunities
There are many ways to grow this business. Expanding their DTC sales channel would open new revenue opportunities. A buyer could invest in better SEO and paid ads to bring in more online customers. Off-price retailers like TJX and Burlington are another untapped channel that could bring in more bulk sales.
They are also working on a new 2-seater e-bike for Costco, which would introduce them to an entirely new customer base. A buyer who focuses on sales and marketing can take this company to the next level by expanding their DTC partnerships and improving their online presence. This business offers a rare combination of financial stability, market positioning, and growth potential. A buyer with experience in eCommerce, marketing, or retail partnerships could take this company to the next level and capitalize on its strong foundation.
