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eCommerce Brand | Health Science & Technology Vertical | Wearable Optimization Tech | $151 AOV | Exclusive Manufacturing | Patent Pending

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Website Closers® presents an eCommerce brand that has combined health science and technology to great effect in their proprietary product. They have developed and put to market an innovative-science-based wearable fitness and recovery technology, which currently has a provisional patent filed and a non-provisional utility patent waiting for a response from the USPTO. The exclusivity of their device and accompanying app has given the company an edge in their market, safeguarding their brand as they continue to grow with time.

Since their launch, the company has enjoyed strong year-over-year growth in the health and fitness industry, meeting the growing demand for useful and effective wearable technology and recovery devices.

Business Broker Takeaways

  1. Strong Profits. The brand sees healthy profit margins, with an Average Order Value (AOV) of $151 to their name. A savvy buyer could quickly boost these profits and significantly increase their recurring revenue by introducing a SaaS model for their proprietary app.
  1. Exclusive Product. Their flagship device is exclusively manufactured for their brand and their brand alone. This cuts down on the competition they face and encourages customers to come directly to them for their quality design.
  1. Robust Online Presence. The company has an active online presence that utilizes a Shopify-based eCommerce platform, their proprietary app, and thorough engagement with their customers across the most popular social media platforms. The work that they have put into establishing their reputation has strengthened their brand recognition and customer loyalty.

Product Offering, Marketing, & Customer Base

The product is manufactured by a supplier with whom current ownership has developed a solid working relationship. This supplier has a large amount of capacity left, which will allow a buyer to keep working with them without having to seek out additional supplier relationships in the near term.

Their product is especially useful in targeting the stiff and dormant muscles that result from injury or neuromuscular issues and have added new settings tailored for warm-up routines that have been designed to stimulate muscles during rest or stretching to prepare them for vigorous exercise. These settings are highly useful for avoiding injuries to begin with, making them a great pick for physical therapists and athletes alike.

The brand’s flagship product is available in a bundle package, which costs $159.99 and includes two devices, a charging cord and brick, a carrying case, adhesives, alcohol wipes, and a product manual. They generate recurring revenue through their adhesive refill packs, which have proven to be fairly popular among their customer base.

Their advertising campaign largely consists of organic marketing efforts across all major social media platforms, such as YouTube, Instagram, Facebook, TikTok, and LinkedIn. They also run paid advertising on Meta and Google for a wider reach. The company’s average customer is a man between the ages of 35 and 44 who has an interest in weight or strength training and is looking to maintain their fitness and figure as they get older.

Scale Opportunities

There are several notable scale opportunities available to this brand, one of which being their aforementioned SaaS potential. The company could prompt their customers to pay a monthly subscription fee to access premium features on the app such as analytics, or lock some of the existing warm-up, workout, and recovery settings now integrated into this brand’s app behind a paywall.

Additionally, given the health-conscious focus of the product, the brand could find success by exploring the physical therapy and rehabilitation sectors. The sellers have already begun looking into the benefits of this strategy, and recently launched collaborations with physical therapy practices and athletic trainers. These trainers were very impressed with the device’s ability to activate target muscles accurately during rehabilitation exercises.

Localized Vibration Therapy increases muscle stress with less effort, making it a great option for at risk groups in need. This emphasis on the connection between the mind and body is vital for many post-surgical rehab programs and has set them apart from Electrical Muscle Stimulation devices that lack this focus.

They brand could release additional settings to their products to help reduce pain and muscle soreness, which would further cement the company as a portable and less intense alternative to massage guns, which can be overwhelming for some individuals and the elderly. The device could also be marketed to those suffering from paralysis due to conditions like Parkinson’s disease, as extensive research from renowned muscle physiologists Dr. Tom Maden-Wilkinson and Dr. Joe Handsaker indicates that vibration therapy can alleviate spasticity, which is responsible for muscle immobilization.

The company has notable potential to market to the government as well, as research has shown that vibration stimulation can elicit muscle responses in high-stress situations, and could even mitigate rapid muscle loss in space.

Conclusion

This acquisition has immense potential ahead of them, and a solid foundation that they can use to reach it. Their proprietary product has proven popular and effective enough that an ambitious buyer could, with the right strategies, market to entirely new consumer bases and significantly increase their revenue.

This Company is Represented by:

WebsiteClosers.com

Technology, Internet & eCommerce Business Brokers

WC 3398

Asking Price
$ 1,400,000
Cash Flow
$ 1,452,676
Gross Income
$ 2,508,530
Year Established
2019

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