Website Closers® presents an eCommerce Business in the Pet Vertical that has much to off-fur. Specializing in the sale of Pet Air Purifiers, they have grown within an impressively short period of time into a trusted player in an evergreen market. Their purifier product is unique and exclusive to them, giving them a strong niche presence and a leg up over their competitors. Their product quality is such that they have earned an Average Order Value of $111.
They have a streamlined SKU count of 9 products, which are all branded and privately labeled to protect their key product from infringement, as well as establish a sense of loyalty and familiarity among their consumer base. Their light number of products, meanwhile, lets them simplify inventory management and product development, reducing operational complexity and allowing them to focus on their core SKUs.
The brand makes use of a hybrid inventory model, with most of their products being DropShipped, while the rest are handled through a domestic warehouse. However, the company has plans in place for shifting to a more stockheavy model as they grows. Their current hybrid business model works to streamline operations further, making for a less complex and more efficient brand.
The owner’s daily responsibilities consist of checking in on Meta advertising, Google advertising, and Email & SMS marketing. These strategies have successfully led to them having over 150,000 email subscribers, as well as over 13,000 followers across their social media platforms. All the work that the brand has put into simplifying their operations means that management is an uncomplicated process.
The company requires no employees outside of the owner. They do, however, hire virtual assistants to reduce some of the workload. These VAs are responsible for operations & customer service, customer support, and social media, and will transfer alongside the business.
The evergreen nature of this business makes them a fantastic op-purr-tunity for an ambitious buyer. The new owner could rapidly scale the brand by using the invaluable and expansive content database they’ve accumulated to improve their digital marketing plan, which would facilitate expansion into popular eCommerce sites such as Amazon.
Amazon is an ideal storefront to begin selling from because of the vast consumer base the brand can access through them. They also have numerous international platforms, which could be used to expand into promising regions like Europe, where growing pet ownership trends can be found.
The buyer could also see immediate growth potential by adding new products to their roster, with the brand already working to expand into the niche of pet health supplements. By continuing their expansion into additional pet product categories, they could diversify their SKU line, improve their sales and customer retention rate, and appeal to a larger consumer base. A few other options that the buyer could use to scale include creating a dedicated mobile app to improve their customer engagement, loyalty, and ease of purchase.
This acquisition is a breath of fresh air for a buyer looking for an evergreen brand with a strong product line. They boast great valuation points and fantastic growth potential, giving their new owner a solid foundation to work off.
