WebsiteClosers® presents an eCommerce Brand that has been selling unique Furniture and Home Décor for nearly a decade. They offer 50 branded furniture products through Etsy, Walmart, and Shopify, with their Etsy storefront being their most popular. These SKUs, which include tables, desks, and benches, combine modern design with sustainability practices to create excellent pieces for the eco-conscious consumer.
All the designs and color combinations used for their SKUs are proprietary, with the brand having registered trademarks in the US and in China. Their products are manufactured by 2 main suppliers, have an Average Order Value (AOV) of $396.40, and boast a 4.9-star average rating on Etsy based off almost 5,000 reviews and 22,000 sales. They are also exhibiting an impressive growth trajectory and have year-over-year (YoY) sales growth of 33%.
Business Broker Takeaways
1. Reputable Brand. The company has established themselves as a highly reputable brand with an established algorithmic presence on Etsy, a major platform. While the brand has no active marketing plan outside of onsite SEO for Etsy, they have about 20,000 subscribers in their email database and enjoy an average monthly visitor rate of 30,000.
2. Low Workload. Current ownership spends a modest 2 to 6 hours per week on confirming new orders, handling accounts receivable, and negotiating shipping rates. They place new orders every month.
Outside of the owner, the brand employs a full-time warehouse manager, a part-time inventory associate, and a full-time virtual assistant. Their SKUs are handled through a 100% stock model and shipped from their 5,500 square foot warehouse, with their products being pre-packaged by their suppliers.
3. Varied Demographics. The brand appeals to a wide range of potential demographics, with their core audience including young professionals and millennials in urban areas with a high purchasing power. Gen Z are making up a growing share of their customers, especially among college students who are deliberately seeking environmentally friendly furniture over standard retail options.
Scale Opportunities
There are many ways in which an ambitious buyer could scale this offering. They could, for instance, expand their product roster to include other home decor verticals such as pet/kid furniture, kitchenware, and fabrics. With new products, they can attract new customers and increase sales from their existing customers looking for a cohesive home aesthetic.
A buyer could also polish their online store with improved user experience, mobile optimization, and personalized shopping features, which would help them reach a wider audience. Implementing SEO strategies and leveraging online marketing campaigns can also increase their visibility and sales, especially given their current lack of marketing.
Some advertising tactics they could pursue include email marketing, affiliate marketing, and working with influencers in the home decor and interior designer space. They could also advertise in interior designer publications and on relevant websites.
Influencer partnerships would help them develop a presence on social media as well, which, coupled with a sales outlet on Facebook Marketplace or TikTok, could appeal to a new audience and generation that is more likely to purchase online.
The company could make their products more widely accessible by collaborating with established retail chains and/or boutique furniture stores. Doing so would help them increase their physical presence and reach customers who prefer in-person shopping experiences. This could include setting up pop-up stores or showrooms in strategic locations.
Finally, the brand could develop partnerships with businesses for office furniture solutions or offer interior design services for corporate clients. They could also target the hospitality and real estate sectors for bulk sales opportunities. These strategies would open new revenue streams and create a strong B2B channel.
Conclusion
This brand wood be an excellent choice for a buyer interested in exploring the sustainable home furniture niche. They have solidly established themselves on the Etsy platform, and ownership’s flexible schedule will allow a buyer to invest their time and energy into scaling.
The seller is also interested in ensuring a smooth transition process, which will allow the new owner to quickly adapt to their responsibilities post-purchase.
