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eCommerce Brand | Uniquely Designed iWatch Straps | 300%+ YOY Profit Growth | Full Staff & Management | 300,000+ Email Subs

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Website Closers® presents an eCommerce Brand of Apple Watch Straps that is growing smartly year over year and offers a large array of watchstrap designs that appeal to Apple Watch owners. There are multiple times when consumers buy Apple watchstraps … every time a new Apple Watch comes out, and multiple repeat purchases so that they have a number of options for their Apple Watch to accessorize to their multiple evening outfits.

The markets in which they operate provide them with consistent demand due to new smartwatches being released on an annual basis, and jewelry products seeing no shortage of sales year-round. They have 74 products that they source from a diverse network of suppliers, preventing them from being overly dependent on any one manufacturer.

Their rapid growth rate speaks to their success, with year-over-year (YoY) revenue growth of 420%, and YOY EBITDA growth of 318%. Their average customer is a relatively wealthy and fashion-forward middle-aged woman, who is happy to spend a premium on stylish and high-quality watch straps. This typical customer also purchases multiple straps to complement different outfits and/or occasions. This audience has provided them with a loyal customer base that has a relatively high Lifetime Value, as well as an Average Order Value (AOV) of $52.78 that adds to their strong financials.

Though their key website is their branded Shopify website, they also sell from an Amazon storefront that has given them additional revenue growth and channel diversification.

Business Broker Takeaways

1. Varied Brand Assets. The foundation of their reputation and its incredible growth has been their brand assets, which set them apart from their rivals and boosts their consumer appeal. Their assets include their trademark, stock images, videos, and email campaigns that have encouraged 228,000 of their 331,000 subscribers to be active in the last 120 days. These assets work in tandem with their well-designed and user-friendly eCommerce website, which encourages customers to turn to them for their watch strap needs.

2. Strong Team. The brand has 10 employees currently on board, with 2 filling leadership roles. These employees include a director of operations, a finance manager, and customer support agents. They work with agencies to manage their paid advertising, and while they have their own warehouse overseas, their US inventory is handled by a 3PL or, for their Amazon storefront, Amazon itself. Current ownership, meanwhile, is primarily responsible for marketing, product sourcing, order management, company management, and logistics.

3. Strategized Marketing Plan. The brand supplements their email marketing campaign with several other strategies, such as paid ads on Facebook and Google that are also managed by the agencies they work with, an ambassadors’ program that pays ambassadors 10% of commission on sales, and a few SEO tactics on their website. The brand also cultivates quality user-generated content (UGC) and professional photos to showcase more of their products’ best qualities.

Scale Opportunities

The brand has several notable growth opportunities at their disposal, which, if properly implemented, could send their sales spiking. One such option would be to expand their product line with additional types of smartwatch straps. This could include new styles, materials, and colors, or straps for other smartwatch brands.

A buyer could polish their marketing strategy by implementing the assortment of data and tested creatives they have available on Meta. The brand is also already working to scale their traffic by enlisting more content creators, posting articles on their site to improve their SEO, and partnering with YouTube influencers, with the brand actively starting to work with influencers. A buyer could carry this momentum forward by continuing to build their social media advertising, email marketing, and influencer partnerships.

Another viable method a buyer could investigate would be partnering with other smartwatch strap companies to cross-promote their products through co-branded marketing campaigns or product bundles, which would allow them to access a wider consumer base.


This deal has seen rapid growth in a market that is expected to see continued demand, as with new smartwatch models coming out every year, there are plenty of customers looking to personalize their devices with stylish but comfortable straps. The company has put in the work to meet this growing demand, providing them with a loyal customer base and healthy financials. A buyer who knows their way around marketing could bring this acquisition to even greater heights.

This Company is Represented by:

Technology, Internet & eCommerce Business Brokers

WC 3420

Asking Price
$ 6,000,000
Cash Flow
$ 1,482,420
Gross Income
$ 15,530,132
Year Established

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