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eCommerce Brand | Woodworking Tools for Professional & DIY Consumers | 68% YOY Revenue Growth | $73 AOV | Strong ROAS on Social Media

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Website Closers® presents an eCommerce Brand targeting the often overlooked, but lucrative, Woodworking Niche. Their audience includes professionals, enthusiasts, and DIY woodworking fans alike, who have both the finances and the willingness to invest in the high-quality tools needed to perfect their craft.

The company targets carpenters, furniture makers, and everyday home improvement fans alike through their line of 54 products, which are all sold under their brand. As they operate in an evergreen niche, they see no seasonality outside of increased demand during the Q4 period.

They have an AOV of $73, and as their stock is exclusively handled through a DropShip model, they can focus their efforts on sales over the order fulfillment, packaging, and shipment process.

Scale Opportunities

An enterprising buyer will find that there are many ways to scale this acquisition. They could begin by expanding the company’s product collection with other woodworking tools and accessories. From there, they could begin selling on Amazon to diversify their revenue and use their international platforms to enter new markets such as Canada, Australia, and Europe.

A buyer could draw attention to their new and old storefronts by polishing the company’s marketing campaign. They could improve their website’s SEO and drive growth through other traffic sources, work with wood-working influencers to better target customers on social media and introduce a blog to build a community around their products.

Finally, a buyer could implement the brand’s plans to create a subscription program for their consumable products. This would help them increase the company’s LTV and introduce a new, steady stream of revenue.

Business Broker Takeaways

1. Distinct Marketing Plan. The brand differentiates themselves from larger competitors in their niche with a unique marketing campaign. They utilize modern marketing strategies, such as engaging content and targeted ads, on platforms like Facebook.

As their target audience spends much of their time on these sites, the company can effectively connect with their customer base, strengthening their brand/buyer relationship and boosting their reputation. They supplement this with autonomous email marketing to their 20,000+ subscribers.

This strategy has proven successful enough to lead to a ROI of 123% and an average monthly visitor rate of 25,000+ to their website.

2. Simple Operations. Current ownership spends less than an hour on their routine tasks, such as paying for goods and advertisements. This minimal workload allows them to spend the rest of their time developing new advertisement strategies and marketing materials.

The rest of the brand’s operations are handled by their DropShipping agent, a customer support agent, and a freelancer responsible for their email marketing funnel. These individuals operate independently, and, as such, do not require direct supervision.

3. Active Growth Efforts. The current owner has worked diligently to grow the brand, which has paid off in the form of a 68% YOY revenue growth rate. As the demand for their products grows and their marketing continues to draw in customers, the seller expects that this strong growth will continue in 2025.

There are many initiatives the company is also planning to deploy this year. These include, but aren’t limited to, the introduction of new product collections, the creation of a subscription program, and educational videos hosted on their website.

Conclusion

This deal is positioned in a promising niche, with a strong assortment of products and great potential for building a long-term, profitable, and stable business. The current owner has already put several effective plans in place to grow this brand, and the right buyer can ensure they carry their growth forward into the future.

This Company is Represented by:

WebsiteClosers.com

Technology, Internet & eCommerce Business Brokers

WC 3578

Asking Price
$ 700,000
Cash Flow
$ 206,126
Gross Income
$ 1,010,925
Year Established
2023
Employees
3

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