Website Closers® presents an eCommerce business that has taken full advantage of the public’s growing demand for customization, marketing wall art canvas paintings that can be personalized for any occasion to match the interests of the consumer. Through social media marketing, the company quickly discovered that there was a strong market for customized canvas art that enabled the buyer to send a stronger, more loving message to a loved one. Their SKUs have become a popular gift item, and the company brought in $3 million in revenue in their first year, while enjoying vibrant 62% profit margin. Glowing 5 Star reviews from satisfied customers have also helped propel sales, and this company is in the enviable position of enjoying solid recurring revenue with low working capital requirements.
They are giving their customers what they want, and with their canvas products available through a convenient print on demand approach, stockpiling costly inventory isn’t needed. That puts this brand on a path toward strikingly high scalability, with numerous options for rapid growth.
Without question, this brand is operating in two profitable fields. Gift giving remains an evergreen and lucrative industry, and in recent years consumers have demonstrated a clear shift toward buying gifts online.
In addition, social media has impacted gift giving tremendously. A survey by the National Retail Federation found that 46% of Generation Z shoppers were using platforms such as Facebook, Instagram, YouTube, Pinterest, and Snapchat to find inspiration for gifts.
Another significant trend has been the demand for personalized gifts, a direct shift from conventional gifts to ones that are more creative and unique. Improved technology for print on demand products has helped augment the growth of the personalized gifts market, since it makes these items more accessible and the gifts more affordable.
This company recognized the trend toward customizable gifting products and has taken full advantage of it, creating a vibrant niche space within this field. A closer look at how they developed operations will shine a brighter spotlight on their success to date.
Their main product has unlimited variations. While the company was launched with what is technically a single product, canvas art, there are a limitless number of concepts to be put on each one. The artwork can include landscapes, cities, animals, the family tree, or personal photos. The message behind each painting can be left entirely to the buyer looking to create as heartfelt a gift for their loved one as possible.
Their typical customer has become a mother or father between the age of 35 and 50, looking to purchase a unique decorative item that reminds them of a loved one. While the Average Order Value on each canvas is $90, customers will often spend higher than that since the product has emotional value to them.
Another major selling point for this brand has been quality. The company made sure that the printing of each canvas met high standards. As a result, they are enjoying a rising amount of repeat business as customers come back to purchase something new while also giving the company plenty of word-of-mouth referrals. All products are sold under their brand name.
Social Media has driven sales for this brand. To build up their audience and direct traffic to their website, the company has relied on PPC ads on Google and a host of social media sites, including Facebook, TikTok, Pinterest and Snapchat. Facebook and Google have been the strongest in driving ROAS. The company has also built up a healthy email database of 55,000+ subscribers, used effectively for email marketing. In addition to customer ratings and referrals, the company uses video content provided by customers for creative video marketing on sites such as YouTube, TikTok and Facebook to generate traffic and engagement with their audience. This is working, since during peak seasons the company enjoys a 20% Repeat Customer Rate.
They also employ an SEO program that includes a blog on their website which is updated regularly, and this is helping to significantly boost organic traffic to their website. So is frequently reworking the company’s content. Their average monthly visitors level is now at 100,000+ unique visits.
The business requires neither time or financial investment. Keeping this turnkey business operating properly doesn’t require either a major investment in time or an infusion of cash. With no inventory to stock, the company’s print on demand drop shipping method is very cost-effective. Since the business is highly automated, the current owner spends no more than 5-10 hours a week running the business, focusing on monitoring the performance of the PPC ads, launching new ones, and managing their staff.
Those employees are four freelancers including 3 customer service representatives and a designer. One focus for a new buyer could be on scaling these operations, and there are clear and proven methods for doing that.
Launching sales on new eCommerce platforms such as Amazon, Walmart and Etsy would be one way to increase profits significantly by putting their products before the millions of online shoppers using those popular sites. The company could put a stronger focus on boosting organic traffic through SEO and social media marketing and could create more evergreen products that are not focused entirely on gifting products. Either approach would be certain to boost profitability.
One of the strengths of this company has been to understand trends in the marketplace, and recognize that gift giving, customization and print on demand were all highly lucrative fields today, including through online sales.Having built up an impressively strong audience for their canvas art, this company is now in an excellent position to expand operations, and quickly. Contact Website Closers today to find out just how artfully this brand found its audience, and let our brokers paint a picture for you of this brand’s rosy future.
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