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eCommerce Business with 2 Brands | Therapeutic Footwear & Active Outdoor Apparel | 33% & 40% Repeat Order Rates | Includes $450,000 in Inventory

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Website Closers® presents an excellent opportunity to purchase two Brands in one business. They are both based in growing markets, with the first targeting the Therapeutic Footwear industry, and the second offering products in the Active Outdoor segment.

Brand 1

The first company is a 20-year-old brand, well established in their market. With the global population aging and physical limitations such as arthritis and diabetes becoming more prominent, the brand is positioned to meet their needs with their vast collection of footwear types and styles.

The company sells orthopedic, therapeutic, and diabetic footwear from 42 brands, giving them a broad market capture. These high-quality products are managed through a 75% DropShip hybrid inventory model, streamlining their inventory process.

The brand’s roughly 1,200 styles of products are represented and supported by a qualified doctor. This doctor remains as a paid consultant with the business and writes monthly blog posts that add to their engagement and industry reputation. The company enjoys an average of 140,000 visitors to their website every month.

They see a 33% Repeat Order Rate at this brand.

Brand 2

The second brand is a 15-year-old business that has made a name for themselves with their sustainable, high-quality products. Their apparel is crafted from Merino wool and Pima cotton and features 120+ proprietary, in-house designs that give them a unique presence in the Active Outdoors market. This brand’s inventory is exclusively handled through a stock model.

As 100% Wool & Cotton Clothing, all made in America, the company has developed a full line of Men’s and Women’s apparel that is soft, comfortable and drives additional purchases.

They see a 40% Repeat Order Rate at this brand.

Business Broker Takeaways

1. Significant Following. The brands have both cultivated strong followings in their individual markets, with the footwear brand having doctor support and the apparel brand driven by sustainability. They share an AOV of $140.

2. Low Workload. Current ownership spends 10 hours per week managing non-operational tasks. These include oversight, paying bills, and monitoring marketing settings. The rest of the brands’ operations are handled by their team of 3, which consists of a full-time marketing manager/warehouse worker, a full-time customer service representative, and a part-time administrative agent.

Additionally, the company employs an outsourced bookkeeper and an outsourced accountant and works with about 20 DropShipper vendors for the footwear brand. Their marketing efforts are automated through Facebook and Google PPC.

3. Effective Marketing. The company employs thorough marketing campaign that includes SEO and direct email marketing for both brands, and PPC, social media, and, more recently, affiliate partnership for the footwear brand.

Each of these efforts have strong ROI, with their email marketing and SEO seeing a ROI of 10x+. The footwear brand has 150,000 subscribers in their database and enjoys an average of 140,000 visitors to their website every month.

Scale Opportunities

A buyer can scale both brands by expanding their product offerings. For example, the first company could work with new businesses to release additional footwear products, while the second could expand their product offering beyond merino wool and Pima cotton apparel.

A buyer could then optimize and expand the brands’ marketing efforts to attract new customers. They could refine the first company’s marketing by directing physician marketing and expand the second’s by exploring paid and organic advertising efforts such as influencer partnerships, Google PPC, and social media marketing.

This company gives a budding entrepreneur looking to get into the eCommerce space an opportunity to dive right in with two historic brands that are performing very well. Also, the owner has outlined roughly $150,000 in additional opportunities to reduce overhead and increase profit closer to $300,000. More will be discussed about this after an NDA is signed.

Conclusion

This acquisition offers established storefronts in two growing markets, making it a great opportunity for a dedicated eCommerce operator who knows how to utilize their existing warehouse, talent, marketing, and advertising for greater profitability.

The first brand possesses many years of market exposure, doctor supported products, and a medical professional blog, while the second’s sustainable approach offers the potential to target an increasingly environmentally aware consumer base. Their low workload will offer a savvy entrepreneur ample time and opportunity to work on expanding both.

This Company is Represented by:

WebsiteClosers.com

Technology, Internet & eCommerce Business Brokers

WC 3576

Asking Price
$ 480,000
Cash Flow
$ 144,515
Gross Income
$ 1,803,192
Year Established
2003
Employees
3

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