eCommerce DTC & FBA Brand | Personal LED Lighting Equipment | Top 10 Category Seller on Amazon | 300% YOY Growth | Still Growing in 2024 | $71 AOV

Pending

Website Closers® presents a trailblazing eCommerce Brand that is scaling quickly, enjoying 3X higher profits in 2024 than in 2023. The company focuses in the personal lighting space, providing innovative products that work for a multitude of uses, including work, outdoor activities, camping, and more.

The company has expanded the number of products it offers and now has thriving sales platforms on its Shopify website and on Amazon, where it ranks #7 among Amazon’s Top 10 Sellers for its primary product line. The brand is quickly becoming the top brand in the U.S. for Personal LED Lighting Products.

The Products

Their top products have allowed customers to feel safe in the dark, finish work faster, and get instant illumination when they need it. This has sent the company’s sales soaring, enabling its profits to skyrocket over the trailing twelve months. With an Average Order Value of $70.93, sales are healthy, and the company is now shipping 275+ orders a day.

Eager to build on its success, the company is speeding up its product development process to get more new SKUs onto its online shops, including new and improved versions 1.5 and 2.0 of their main headlamps.

This cutting-edge headlamp with a unique LED strip design is manufactured directly for this company and patented by them. The company maintains quality control over the products sold under its brand name, and this strong supplier relationship enables the company to make fast shipments that enhance its reputation for strong customer service. The company also has a rising percentage of B2B sales to retailers, and there is enormous growth potential here in the future. That included sales to the U.S. Army, which recognized how potent this product is for nighttime activity.

Products with high illumination are driving record profits today in the global LED lighting market, now valued at a whopping $87 billion and projected to grow to a stunning $298 billion by 2030. LED is among the most energy-efficient and rapidly growing lighting technologies in the global market since they last longer and can operate more efficiently than traditional lighting products.

This brand has done particularly well with customers using the lights while they’re working, or those who enjoy outdoor camping activities. Their products have proven to be versatile, helping people do everything from mechanical work to taking the dog out for a walk after dark. This business represents a clear opportunity for a U.S. Buyer to acquire this company and then scale it quickly by launching new and innovative SKUs, which would be ideal for both upsells and expanding their customer base, and by launching an international expansion through Amazon’s foreign platforms.

Business Broker Takeaway

Our analysis of this business shows that the value propositions present are strong for a first-time buyer looking to get into the online space. We are excited about this business for 3 important reasons:

1. Streamlined Business Operations. Having enhanced and improved their product development process, the company is ready to start launching new SKUs that boost upsells and their Customer Lifetime Value. Their operations are similarly efficient. All products are conveniently stored at a 3PL center in the U.S., and they maintain a 60-day supply to keep up with orders. Daily operations are managed by an experienced and trained team of 16 employees, including managers of operations, marketing, customer support, and fulfillment. These employees are contractors or freelancers, and because of their work, the current owner spends as little as 4 hours per week operating the business. Due to their strong focus on customer service, they maintain high customer loyalty with a Net Promoter Score of 67.

2. Strong Profit Growth. The company’s profits have tripled in the first half of 2024 compared to 2023, as their products become better known. The company is enjoying high seasonal demand around the holidays since its SKUs have become popular gift items, and the brand is now focusing on expanding its product line to include products that work year-round and will not be impacted by any seasonal factors. Today, 70% of the company’s sales are done on the website, but Amazon has become a fast-rising 30% of sales as they become better known. Because headlamps have traditionally been large and bulky, the company has enjoyed vibrant sales among people aged 40 and older with disposable income for products like this.

3. Vibrant Marketing Plan. Their marketing strategy has been a solid mix of paid and organic traffic. Their PPC ad campaigns are run on Google, Facebook, and TikTok, while the company also invests strongly in building brand loyalty. With an email database containing 243,570+ subscribers, the company has done well on its email and SMS text messaging campaigns, which now account for 17% of its gross revenue. The company maintains 16,000+ followers on Facebook and 11,200+ followers on Instagram, while a blog on their website also attracts new visitors. This is helping to generate higher levels of organic traffic: the company now has 441,000+ unique monthly visitors coming to their website, and while they have just 9 SKUs, their Repeat Customer Rate recently shot up by 8%.

The Company

Now nearly 3 years old, the company’s signature headlamp became a fast best-seller, putting the company on a solid growth journey. Their catalog now includes a variety of additional light solutions that include a headlamp mobile kit, flashlights, and lanterns.

The company is notable for having set new standards when it comes to product innovation and design, offering customers superior brightness and functionality.

Their newest proprietary products will be the V1.5 and V2 versions of the headlamp, developed by their team after extensive research and development.

The company’s Shopify store is built on a custom theme that provides a tailored user experience, while various apps enhance functionality. This has helped to improve the user experience and streamline operations.

The current owner is available to lend his expertise and support during the transfer to a new owner, ensuring that this brand will continue to enjoy rising profits. The seller is also open to discussing a position as a long-term investor, retaining a share of the equity as a possible option moving forward.

The company’s quick success in finding a targeted audience and ability to launch new and exciting products has made it a leader in the headlamp vertical, and the new owner has significant opportunities to grow this business.