Website Closers® presents a one-of-a-kind eLearning Business that caters to the expansive affiliate marketing training niche. The company offers a comprehensive system that uses an eLearning model to guide new entrepreneurs through the process of earning money as an affiliate. Over 15,000 students have already used the service with tens of thousands more to come.
Along with their highly acclaimed training program, students also gain access to various other benefits, such as videos, done-for-you landing pages, ad templates, successful ad images, and a paid traffic system. They also receive guidance from a private coaching group, which answers any and all questions they might have, provides support, and shares knowledge vital for making it big as a proper affiliate.
Once the student completes their training, they typically go through the following steps:
- Traffic. A customer is taught how to create, run and execute ads on large social media platforms such as Facebook, YouTube and more.
- Offers. They will scan affiliate offer network marketplaces for high-converting and relevant offers they can promote to their audience.
- Tracking Links. An affiliate tracking link is generated for a product.
- Promote. The product and the tracking link are placed in front of the traffic source to generate product sales.
- Get Paid. Customers are paid directly from the affiliate marketplace for each sale out of the funds collected from the transaction.
Though the brand’s business model doesn’t revolve around attracting advertisers, they do work directly with product vendors, encouraging them to have their students promote the vendors’ products to obtain 2nd tier affiliate commissions. Additional commissions are earned by recommending services, such as ad optimization websites.
The company generates ad revenue in multiple ways. One is through Facebook Ads, which account for 20% of total sales. They spend roughly $100,000 to $150,000 every month sustaining these advertisements, which are used to showcase their student success stories and use their excellent track record to hook in new potential clients to their webinars.
Another revenue source is YouTube, which makes up 20% of sales, and, like Facebook, they follow a similar strategy of sharing customer testimonials and the ways in which their students have flourished post-graduation. The company spends between $175,000 to $200,000 on this strategy.
Their internal sales team is responsible for the bulk of their sales, accounting for a remarkable 50%. This capable team handles front-end and high-ticket back end deals, and use meticulously planned email marketing campaigns to properly utilize the 300,000+ subscribers in their email database.
The company also boasts their own affiliate network and individual affiliates, who are responsible for promoting their services, as well as other products. The network makes up for 10% of their sales, and while they make up a smaller percentage than the other tactics, they still effortlessly generate hundreds of thousands of dollars in affiliate revenue every year.
While the brand has risen considerably since they were launched, they still have enough room, and enough scale potential, to send profits skyrocketing. Global expansion would be a promising move to make, with other English-speaking countries outside of the US like Ireland, Australia, and the UK being great markets to start generating additional revenue from. Expansion could be managed internally or licensed, and while both have their benefits, licensing would more easily allow them to get footing in the valuable Spanish market and many other non-English speaking regions.
The current owner’s primary responsibilities are fairly simple and consist of meeting with the heads of each department, strategizing upcoming promotions, and networking with businesses and affiliates to help grow the brand.
Alongside the owner, who acts in a CEO capacity, the company also has a skilled staff team consisting of the following employees:
- Head of Operations: Responsibilities are to meet with all departments to ensure everything is on time with project delivery and assist the other heads with any issues that come up.
- Project Manager: Duties are to assist the head of operations in planning and delivery.
- Tech Team: They build all pages and integrations and manage tech troubleshooting.
- Sales Team: They close front-end deals and high-ticket back-end deals.
- Head of Support: Manages support team and handles any escalated tickets.
- Copywriter: Writes all copy for landing pages and ads.
- Facebook Media buyers: Run and manage all Facebook ad campaigns.
- YouTube Media Buyers: Run and manage all YouTube campaigns.
- Support Team: Handles all support tickets.
The company’s management has been streamlined and optimized enough that, coupled with their experienced team, the buyer will require very few special skills to purchase and run this brand. If the buyer chooses to do so, they can choose to pass off operations to another CEO or a properly trained internal staff member, although it’s recommended that they still have a knack for marketing and promotion. While the current owner has put together a strong team to handle the day-to-day operations of the business, having someone that can use the brand’s channels to drive sales and promote their services would be ideal for helping the company thrive.
The current owner is more than willing to stay on post-transition to help the buyer get accustomed to the role, and, once they’ve settled into ownership, guide them through some of the various other scale opportunities that he has picked up on. He is also happy to facilitate the relationships built with other product owners, affiliates, and vendors, which will ensure that the company maintains their incredible network going forward.
The owner is also interested in helping the buyer shift the brand toward a more student-focused model, which the company has already been in the process of doing successfully.
