eLearning Business | Mental Health Services | 8 Year Ed-Tech Business | Multiple Accreditations in the US and Canada | Strong YOY Growth

Pending

WebsiteClosers® presents an Accredited eLearning Business in the Mental Health Services field. They offer a variety of online courses, workshops, and training programs designed specifically as a continuing education platform for professional clinicians and therapists. With the eLearning and Mental Health verticals each seeing growing demand, the company is in an excellent position to capitalize on these rising trends and expand.

They target a diverse client base of mental health professionals across Canada, Europe, Australia, and the US. The company has also recently released a collection of on-demand courses, which offer evergreen, pre-recorded content that clients can view at their convenience. These courses counter the time zones challenges that may occur with their live workshops.

The brand has set themselves apart from other companies in their market by positioning themselves between large organizations that offer beginner courses and smaller groups that lack, or can’t maintain, accreditations.

The company has multiple accreditations in Canada and the US, and the high quality of their eLearning solutions has further differentiated them from their competitors. Additionally, as they own their licenses software applications, they have no need for a development team.

Business Broker Takeaways

1. Diverse Customer Base. While the company’s core focus is on online programs for the mental health field, they target a diverse range of clients that include psychologists, counselors, social workers, psychiatric nurses, and graduate students.

Their services cater to clients in private practice, corporations, and students fulfilling continuing education requirements.

2. 100% Virtual. The brand operates entirely online through their live workshops, pre-recorded content, advanced specialized training, and study and consultation groups. Their remote model also means that a buyer could operate this brand from anywhere around the world.

3. Strong Marketing Potential. The company has developed an excellent reputation in the mental health industry since their launch. Their courses have provided them with glowing reviews and testimonials, generating a healthy flow of organic traffic that drives many of their sales.

They also target the 50,000+ subscribers in their database with a strategic email campaign. These strategies have allowed the brand to operate with a minimal marketing budget, and will provide an excellent foundation a buyer can build upon through SEO, a blog, PPC campaigns, and video and social media marketing.

The Company

The company was founded in 2016 as a private counseling clinic offering one-on-one counseling services to the public. They soon realized the demand for online programs among mental health professionals, which caused them to pick up the eLearning model they use today for continuing education.

Today, their workshops and training sessions are accredited by major bodies such as the American Psychological Association, the National Board of Certified Counselors, and the Canadian Psychological Association.

Their workshops are also recognized by Licensed Marriage and Family Therapists in 48 states, making them a trusted resource for clinicians meeting their annual license renewal requirements.

The brand enjoys low overhead costs and automated systems, reducing how often they need to contact their clients.

Conclusion

The brand’s presence in two thriving verticals puts them in a great position to scale in the hands of a buyer with business management skills. The current owners are open to maintaining a minority stake to ensure a smooth transition and continued success post-purchase.