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eLearning Company in the Affiliate Marketing Training Space – $100M+ in Sales by Course Students – 13,500+ Students – $1000 AOV – 34% YOY Earnings Growth

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Website Closers® presents a unique, highly profitable E-Learning business in the affiliate marketing training niche. The company sells a comprehensive system using an eLearning approach to teaching beginners how to earn money as an affiliate – all online. It has acquired thousands of students in short order and has a massive runway ahead of it.

In addition to training, students receive many perks, including videos, done-for-you landing pages, ad templates, successful ad images, and a Facebook Ads system. A private coaching group is the lifeblood of the system, which all students belong to and can share knowledge and have their questions answered.

From a customer’s perspective, the process typically works as follows after completing training.

  1. Generate Traffic. A customer has been trained to get traffic through an email list, Facebook Ads, blog, or other online sources and wants to make money from that traffic.
  2. Choose Offer. They will scan the ClickBank marketplace for high-converting and relevant offers they can promote to their audience.
  3. Create Tracking Link. An affiliate tracking link is generated for a product their audience would like.
  4. Promote Product. The product and the tracking link are placed in front of the traffic source to generate product sales.
  5. Get Paid. Customers are paid directly from ClickBank for each sale out of the funds collected from the transaction.

The company’s business model is not focused on attracting advertisers; however, it also works directly with product offer vendors to obtain 2nd tier affiliate commissions by recommending students promote their products. Additionally, further commissions are earned for recommending services, such as ad optimization sites.

Advertising revenue generators comprise four primary methods.

Facebook Ads account for 20% of sales. The business spends around $100,000 to $150,000 monthly on the social media giant. The focus is on promoting student success which drives people to the webinars, ultimately converting them into customers.

YouTube Ads account for the same number of sales as Facebook and follow a similar strategy. A budget of $175,000 to $200,000 is allocated to the global video-sharing platform.

An internal sales team closes front-end and high-ticket back-end deals, bringing in roughly 50%. Strategic email campaigns to the enormous database of 300,000+ are part of this stratagem.

Affiliates make up the remaining 10%. The company has affiliates that promote it, and it also promotes other products. Hundreds of thousands, if not close to a million dollars in affiliate revenue, are generated this way annually.

As prosperous as the business is, there is immense scale potential. Expansion to Englishspeaking countries outside the US, such as Ireland, Australia, and the UK, is low-hanging fruit for a considerable revenue increase. This could be managed internally or licensed. If the buyer does a licensing deal, they can expand to the lucrative Spanish market and far beyond.

The owner works in the capacity of CEO. His role consists of meeting with the heads of each department, strategizing upcoming promotions, and networking with businesses and affiliates to help grow the brand.

Additional employees work in the following roles and capacities:

Head of Operations: Responsibilities are to meet with all departments to ensure everything is on time with project delivery and assist the other heads with any issues that come up.

  • Project Manager: Duties are to assist the head of operations in planning and delivery.
  • Tech Team: They build all pages and integrations and manage tech troubleshooting.
  • Sales Team: They close front-end deals and high-ticket back-end deals.
  • Head of Support: Manages support team and handles any escalated tickets.
  • Copywriter: Writes all copy for landing pages and ads.
  • Facebook Media buyers: Run and manage all Facebook ad campaigns.
  • YouTube Media Buyers: Run and manage all YouTube campaigns.
  • Support Team: Handles all support tickets.

As a result of the systems created and the highly skilled team in place, few special skills are required for a buyer to operate this company. This business can be run by another CEO or a current internal staff member if adequately trained. The most effective skills necessary are the ability to market and promote. The existing owner has built a strong team from support to sales, but a buyer should have someone who can drive sales and promote the business via all channels.

The owner is excited to stay on and assist a buyer with a seamless transition and assist in exploring more opportunities for growth that he has observed or that they may see. Additionally, he will help facilitate the relationships built with other product owners, affiliates, and vendors so that the business will continue to benefit from those relationships.

In addition, both parties would work together on transitioning all content away from the existing owner’s likeness. They are already in the process of doing so and becoming more student-focused.

This Online Company is Represented by:

WebsiteClosers.com

Online Business Brokers

WC 2897

Asking Price
$ 25,000,000
Cash Flow
$ 5,452,100
Gross Income
$ 13,532,192
Year Established
2016
Employees
9

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